Turn your holiday gifts into a social media adventure
Using social media is hard work, but no one ever said it can't be fun. In fact, I'd say the most successful social media users are successful because they enjoy...
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Before you put money into social media, perfect your engagement
You'll read a lot about social media organic reach falling and, if you run a business, the need to explore paid options via advertising. How you proceed will depend on...
Here’s how you create an Interest List on Facebook — and why you should
This column started with a question from a colleague who was looking for a way to create a customized news feed on Facebook — like a Twitter list, he said,...
Use caution on social media during the holidays
You should strive to stay safe online — including on social media — every day of the year. But it's important to remind people of the importance of online safety,...
Giving social media thanks: My favorite tools, networks
When it's Thanksgiving time, we all start to think about the things that make us most thankful. For a social media columnist, that includes things other than stuffing and sweet...
6 social media networks, and a tip for each one
I get a lot of questions based off my So Social columns, but there's one theme that keeps repeating itself: What's one thing I should do when I use _____________?...
Whether stars or hearts, favoriting on Twitter matters
Earlier this month, Twitter changed the star icon for favorites to a heart and renamed them likes. The company said it wanted Twitter to be "easier and more rewarding to...
Think twice before you share your next photo on social media
Social media networks often update their privacy policies and terms of service, and almost inevitably cause an uproar among users who think these companies are out to do shady things...
New from Facebook: This is only a test
Facebook is always testing new features. The fun and interesting thing about that is your Facebook might look different from your friend's Facebook, and the Facebook you view at your...
How to become a Snapchat pro in a few minutes
When it comes to social media, early adopter is my middle name. My Twitter, Facebook and other accounts are almost old enough to vote. Snapchat was different. Maybe it was...