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Pierre Cardin never gets tired of bandying his name about. His newest designer ”signature” is Maxim`s des Mers, a 16-cabin luxury yacht named after his Paris restaurant. Its dining room is a replica of Maxim`s of Paris, from the decor to the cuisine. Liza Minnelli cruised the Mediterranean on it this summer, and two weeks ago Princess Stephanie of Monaco chartered the whole yacht for a week-long party with friends, probably to celebrate the debut of her new album, ”Besoin” (that means ”need,” which she is definitely not in), and the debut of her new sportswear line. And there must be quite a booking crush on England`s royal yachts, because word is that Princess Margaret has chartered Maxim`s for a week in November. What will be her destination? Just about anywhere she wants to go. The yacht doesn`t make calls at commercial ports, and because the Med`s a little too cold in winter, it will cruise between Antigua and Barbados. If a party of 32 wants to charter the entire yacht for a week, the price tag is $160,000. If it`s just the two of you, it`s about $5,000 per person. That covers everything, fellow travelers, including unlimited champagne and caviar.

EXPENSIVE PROPERTIES

Tennis star Ivan Lendl put his Palm Beach house on the market for $4 million; too busy to spend any time there. . . . John Travolta`s 20-room ranch house in Santa Barbara, Calif., is up for $3.9 million; Ron and Nancy are neighbors. . . . George Hamilton`s Beverly Hills mansion is on the block for $6.5 million; he`ll make a killing, having paid only $1.2 million for it four years ago and made some improvements . . . Marlon Brando, who years ago paid the French government $150,000 for a Tahitian island, is looking for a Tudor mansion within an easy commute of London; money is no object and Brando intends to dig up whatever`s there and plant palms and bamboo.

ITALIAN CONNECTIONS

Italy is going Hollywood in a big way. Sean Connery was in Rome this summer filming ”The Name of the Rose” (he hit Chicago last week for a role in ”The Untouchables”). Christopher Lambert, a ski buff who chooses to call home a Paris high-rise (must be his New York roots), just finished ”The Sicilian” on Sicily. Others on the Italian treadmill: Scott Glenn is winding up a film there (”Man on Fire”) before stopping off at his home in Ketchum, Idaho, then heading to Alabama in November to make yet another film. Globe-trotting French film star Isabelle Huppert, who says she doesn`t know where her home is anymore, heads to Italy next month to make a thriller, tentatively titled ”Transferred.” That`s the price of fame, chere Isabelle.

SEEN AROUND

In New York: Yoko Ono and Ted Turner sitting together at the Russian Tea Room. Imagine. . . . At the spa: Linda Ellerbee finally took someone`s advice –probably her own; mirrors do tell all–about her ”weight problem”

before her new show debuts on ABC. After a stint at the Ashram spa in California and a week ($3,000) at the Golden Door in Escondido, Calif., it shows. And so it goes. —