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A few months ago the chief of WFMT promised that the recorded commercials he proposed for Chicago`s fine arts station would be in good taste. Let`s judge his performance: There have been sirens, jet engines, motor boats, sideshow barkers, cheerleading, ringing phones, bird calls, snooty voices and inane conversations of the ”No, that`s new, improved . . . ” variety.
In the nearly 40 years since Bernie and Rita Jacobs started WFMT, it has become a local and national treasure. It should convince advertisers that their messages must not clash with WFMT`s own message.
