Getting your Trinity Audio player ready...
Coke is it, and Big Blue is a big bust, according to Financial World magazine.
In the magazine’s third annual study of the most valuable brand names in the world, Coca-Cola was No. 1, with a 1993 brand value of $35.9 billion.
IBM, or Big Blue, lost $5 billion in brand strength, the most of 290 companies in the survey. Last year, it was No. 3.
Marlboro, owned by Philip Morris Cos., was second, at $33 billion. Nestle SA’s Nescafe brand was third, at $11.5 billion. Eastman Kodak Co.’s Kodak was fourth at $10 billion, and Microsoft Corp.’s Microsoft brand was fifth at $9.8 billion.
IBM’s name is still very strong worldwide,” said company spokeswoman Liz Arends.
