Getting your Trinity Audio player ready...
First Beyonce Knowles muscles out members of her group, Destiny’s Child. Now she’s moved in on Britney Spears’ turf.
After a two-year relationship, PepsiCo Inc. is dumping the pop princess for the R&B diva.
The company on Tuesday dubbed Knowles its new “Joy of Pepsi” spokesinger, with two new commercials and a possible concert tour in the works for 2003.
Knowles’ popularity “resonates with a remarkably broad audience,” said Randy Melville, vice president, multiculturalism and strategic initiatives for Pepsi-Cola North America.
Financial terms of the agreement weren’t disclosed.
