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Did audiences balk at “Fever Pitch?” The Drew Barrymore and Jimmy Fallon love affair with the Boston Red Sox opened in third place with a so-so $13 million, according to studio estimates Sunday.
JAYS’ CHANGEUP
The Toronto Blue Jays have started a new ad campaign that focuses more on entertainment than winning. The new tagline “Now Playing” compares players to movies. For example, one ad fashions center-fielder Vernon Wells as a sort of James Bonds in “the man with the golden glove.”
