These are the the top colors of 2005 vehicles by segment, according to the 2005 DuPont Automotive Color Popularity Survey. Percentages are rounded by main color families for North American vehicles.
%% Luxury %%
%% Color 2005 2004
Silver 20% *
White/white pearl 18% **
Black 16% 12%
Blue 13% 9%
Light brown 10% 11%
Red 7% 9%
Yellow/gold 6% 4%
Green 5% N/A
Gray 4% *
Others 1% 1%
Intermediate
Color 2005 2004
Silver 21% 24%
Gray 14% 11%
Red 13% 12%
Light brown 12% 17%
Blue 11% 6%
White/white pearl 11% 13%
Black 10% 9%
Green 4% 5%
Yellow/gold 3% 1%
Others 1% 2%
* Silver and gray were combined in 2004 (26%).
** White (12%) and White pearl (17%) were separate in 2004.
Compact/sport
Color 2005 2004
Silver 20% 20%
Gray 17% 8%
Blue 16% 13%
Black 14% 13%
White/white pearl 10% 9%
Red 9% 17%
Green 6% 4%
Light brown 5% 9%
Yellow/gold 1% 4%
Others 2% 1%
Light truck/SUV
Color 2005 2004
White/white pearl 21% 20%
Gray 17% 10%
Silver 16% 16%
Blue 12% 12%
Red 11% 14%
Black 10% 12%
Light brown 7% 9%
Green 4% 5%
Yellow/orange 1% 1%
Others 1% 1%
Source: Ward’s Communications
%%
