These are the results of the most recent J.D. Power and Associates Customer Retention Study, which measures the percentage of new-vehicle buyers and lessees who replace a vehicle with one of the same make. It’s based on 138,630 responses.
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Toyota …………. 63.9%
Lexus ………….. 63.2%
Honda ………….. 60.3%
BMW ……………. 56.5%
Scion ………….. 56.3%
Cadillac ……….. 55.5%
Chevrolet ………. 55.3%
Mercedes ……….. 53.6%
Ford …………… 53.5%
Hyundai ………… 51.6%
Subaru …………. 51.5%
Nissan …………. 48.8%
Industry avg. …… 47.9%
Porsche ………… 46.5%
Hummer …………. 44.5%
Suzuki …………. 43.9%
Kia ……………. 42.8%
GMC ……………. 41.4%
Land Rover ……… 41.2%
Jeep …………… 40.5%
Saturn …………. 40.4%
Dodge ………….. 40.1%
Buick ………….. 39.9%
Chrysler ……….. 38.2%
Acura ………….. 37.6%
Audi …………… 35.6%
VW …………….. 35.5%
Volvo ………….. 35.5%
Saab …………… 33.4%
Mini …………… 32.4%
Mercury ………… 31.9%
Mitsubishi ……… 30.5%
Jaguar …………. 29.8%
Infiniti ……….. 29.0%
Pontiac ………… 27.8%
Mazda ………….. 26.8%
Isuzu …………… 4.7%
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