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A man who calls himself a tantric master broke his own world record by standing engulfed in ice for 72 minutes. Wim Hof , 48, stood on a Manhattan street in a clear container filled with ice for an hour and 12 minutes Saturday. Hof said he survives by controlling his body temperature through tantric meditation. Tantra is an Eastern tradition of ritual and meditation said to bring followers closer to their chosen deities.