It seems like every celebrity has a fragrance, but only the few and the proud have a clothing line or a drink. Which celebrands are successful? RedEye dissects some notable star brands and assesses which are hits and which miss the mark.
DIDDY
FRAGRANCE
Unforgivable (for men and women) and I Am King
LINE OF CLOTHING
Sean John
ACCESSORIES
Sunglasses and cufflinks
DRINK/RESTAURANT
Drink: Diageo’s Ciroc Vodka;
Restaurant: Justin’s
VERDICT
Hit. The hip-hop mogul has explored every avenue for extending his brand, including TV. Is there any venture Diddy hasn’t tried?
DAVID AND VICTORIA BECKHAM
FRAGRANCE
Intimately Beckham, Beckham Signature Fragrance Collection
LINE OF CLOTHING
Victoria’s collection of dresses and dVb jeans; David is working on men’s clothes.
VERDICT
Miss. It doesn’t seem like the Beckham brand is capitalizing on their fame. However, both are successful spokespersons for other brands — their Armani underwear ads, for instance.
JENNIFER LOPEZ
FRAGRANCE
Glow, Glow After Dark, Sunkissed Glow, Still Jennifer Lopez; Deseo, Live, Live Luxe
LINE OF CLOTHING
JLO by Jennifer Lopez, Sweetface, JustSweet
ACCESSORIES
Shoes, handbags, swimwear and watches in her collections
DRINK/RESTAURANT
Restaurant: Madre’s in Pasadena, Calif., closed last year.
VERDICT
Miss. She’s a fragrance queen, and may have been one of the first celebs from her era to enter into such business ventures, but she seems to have lost some momentum lately.
KIMORA LEE SIMMONS
FRAGRANCE
Baby Phat Goddess; Golden Goddess; Fabulosity
LINE OF CLOTHING
The KLS Collection, Fabulosity (sportswear) and Baby Phat
ACCESSORIES
Makeup, sunglasses, hair accessories, jewelry, shoes and purses
VERDICT
Hit. She prides herself on her reputation for being “fabulous” and looking good.
GWEN STEFANI
FRAGRANCE
“L” L.A.M.B.; Harajuku Lovers
LINE OF CLOTHING
L.A.M.B.
ACCESSORIES
Shoes, handbags and watches
VERDICT
Hit. No doubt — she’s been fashionable since early in her career.
JESSICA SIMPSON
FRAGRANCE
Fancy
LINE OF CLOTHING
Jessica Simpson Collection
ACCESSORIES
Jewelry, sunglasses, handbags, shoes and hair extensions
DRINK/RESTAURANT
Drink: Spokeswoman for Stampede Light Plus (with a 15 percent ownership stake in the company, the AP reports)
VERDICT
Hit. She has built an empire based on her looks. But does she even record albums anymore?
