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By Sarah McBride and Poornima Gupta

SAN FRANCISCO, April 11 (Reuters) – Facebook’s willingness

to pay $1 billion t o buy the 12-person start-up Instagram has

Silicon Valley venture capitalists happily re-doing their math

on the potential value of hot young companies.

The fact that Facebook was the buyer is itself seen as a big

plus for the valuation of startups t hat may be adding

subscribers rapidly but in some cases are still far from being

profitable or ready for the public markets.

Until now, “it’s really just been Google,” said

Jeremy Liew, a partner at Lightspeed Venture Partners who backs

LivingSocial and others. “You really can’t get an auction with

only one bidder.”

The price paid for Instagram, a company with no revenue,

will also make it easier for potential acquirers to justify

spending big for something perceived as strategic, according to

Jeff Clavier, managing partner at SoftTech VC.

Some venture capitalists think Instagram was a one-off.

“It’s certainly an outlier from a valuation standpoint,” said

Matt Murphy, a partner at Kleiner Perkins Caufield & Byers who

manages its $200 million iFund. “There was a big strategic

concern or threat there” for Facebook, he said.

Investors also caution that the dynamics that enable

s o-called W eb 2.0 companies like I nstagram t o gain huge numbers

of customers very quickly can also cut the other way.

One need only look at Highlight, a location-based social

application for iPhones that was all the rage early last month

and is now almost forgotten, or even Turntablefm, which lets

far-flung friends listen to music together and has lost buzz

after acclaim last summer.

Still, companies with certain characteristics — massive

growth in users or a competitive edge in mobile applications,

for example — could be in the hunt for a 10-figure payday. Here

are some of the hottest prospects:

PINTEREST

WHAT IT IS: A virtual pinboard that lets people easily

assemble pictures and other bits of content online. Users follow

each other, Twitter-style, and comment on each others’ pins,

which can include anything from hot cars to vacation

destinations. The nature of the content makes it

e-commerce-friendly, and tremendous growth over the past six

months puts it at the heart of the social networking revolution.

“If anyone wanted to make a counter-statement to Facebook,

Pinterest would be a good way,” said Clavier, who is not an

investor in the site.

FUNDING TO DATE: $37.5 million from Andreessen Horowitz,

Bessemer Venture Partners and others.

An investor told BusinessInsider last month the company was

now worth $1 billion, up from the $200 million valuation it

claimed in October at its last funding round.

KEY FACT: User base has grown to 19 million from 2 million

in just six months, according to comScore Inc.

WHO ARE THESE GUYS: Founders Paul Sciarra and Ben Silbermann

met at Yale. Half the 200 emails Silbermann sent to his friends

asking them to join Pinterest at its launch went unopened.

TUMBLR

WHAT IT IS: A blogging service that allows for mixed media

posts, such as pictures with short captions.

“It’s in the same space as Pinterest,” said John Lilly of

Greylock Partners, who worked on the $50 million funding round

that Instagram wrapped up just before its sale to Facebook. “But

it’s significantly bigger than Pinterest is on almost every

single metric.”

FUNDING TO DATE: $125 million from Greylock, Sequoia and

others.

In September 2011, Tumblr was valued at $800 million.

KEY FACT: High level of engagement, with users creating 14

original posts each month on average, Tumblr says.

WHO ARE THESE GUYS: Founder David Karp, doing Harvard

drop-outs like Facebook CEO Mark Zuckerberg one better, quit the

Bronx High School of Science at age 15. Spark Capital and Union

Square Capital were two of Tumblr’s earliest investors, as they

were at Twitter.

EVERNOTE

WHAT IT IS: Software that lets users take notes — including

written text, copies of web pages, or photos — and then access

and search them from anywhere, including phones.

Evernote would make a good acquisition for a company that

needs to bolster its cloud capabilities, such as Hewlett Packard

Co, said a venture capitalist who did not invest in

Evernote but wishes he had.

FUNDING TO DATE: More than $95 million from DoCoMo Capital,

Sequoia Capital and others.

Around the time of its funding round last summer, the

speculation was that Evernote would join the $1 billion

valuation club, but according to TechCrunch it did not quite

make it.

KEY FACT: 26 million users.

WHO ARE THESE GUYS: The research team is led by Stepan

Pachikov, who once worked on the handwriting-recognition

technology in the Apple Newton. Internet maven Esther Dyson and

PayPal cofounder Max Levchin have sat on the board since 2006.

DROPBOX

WHAT IT IS: A service that allows users to store and share

files easily online.

Like Evernote, Dropbox could be a good acquisition for a

company that has fallen behind in cloud-based services, but it

would be a lot more expensive.

FUNDING TO DATE: $257 million from Index Ventures, Greylock

Partners, Sequoia Capital and others.

Dropbox’s last funding round in October valued the company

at around $4 billion, a ccording to media reports.

KEY FACT: 1 billion files are saved every 3 days on the

service, the company says.

WHO ARE THESE GUYS: Co-founders Drew Houston and Arash

Ferdowsi both attended MIT; Ferdowsi dropped out.

PINGER

WHAT IT IS: A free text and talk service that operates

independently of wireless carriers. The service provides a

telephone number when you sign up to make phone calls; the

number can connect to public telephone networks.

Pinger works across platforms, including Apple Inc’s

iOS and Google’s Android. A disruptive technology in

the telecom sector, Pinger could be an attractive buy for a

major carrier such as AT&T; or Verizon.

FUNDING TO DATE: $19 million from Kleiner Perkins Caufield &

Byers, DAG Ventures and Deutsche Telekom.

At its last funding round earlier this year, the company did

not disclose a valuation.

KEY FACT: One of the top five installed apps on Apple’s iOS

platform.

WHO ARE THESE GUYS: CEO Greg Woock used to work for the

Virgin Group’s Sir Richard Branson; a representative from

T-Venture, Deutsche Telekom’s venture-capital arm,

sits on Pinger’s board.

SPOTIFY

WHAT IT IS: An online music service that was launched in

Europe b efore coming to the United States. S potify offers free

accounts that allow users to play specific songs — unlike other

music services that only allow users to pick stations or genres

— as well as premium subscriptions.

Some are disappointed in Spotify’s sales of premium

subscription, but others say value lies in its reach. Amazon.com

or Google could be potential acquirers.

FUNDING TO DATE: $189 million from Kleiner Perkins Caufield

& Byers, Accel Partners and others.

Spotify is raising money now at a valuation of more than $3

billion, according to m edia r eports.

KEY FACTS: 7.5 million U.S. visitors just a year after its

U.S. launch, according to comScore. Partnered with Facebook for

a streaming music service.

WHO ARE THESE GUYS: CEO Daniel Ek founded his first company

at age 14, building websites for small businesses. He and

co-founder Martin Lorentzon built up Spotify from their native

Sweden. Sean Parker, the Silicon Valley consigliere who guided

Facebook and co-founded Napster, has played an active role and

sits on the board.