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By Emmett Berg

SAN FRANCISCO, April 11 (Reuters) – Thomas Kinkade made art

that was reproduced countless times and lambasted by critics,

but now galleries selling his work are reporting increased

demand after the painter’s unexpected death in Northern

California at age 54.

A surge in sales of art by Kinkade, who died on Friday,

marks a contradiction of sorts because consumers are seizing on

the perceived scarcity of works by an artist who, during his

lifetime, was all too willing to serve the mass market.

Nathan Ross, who with his grandfather owns the Original

Thomas Kinkade Gallery in the painter’s hometown of Placerville,

California, northeast of Sacramento, said his company’s website

crashed due to a spike in the number of online visits.

That occurred within 24 hours of Kinkade’s death at his home

in Los Gatos, 45 miles south of San Francisco.

“Normally we do one or two web orders a day, and since

Saturday we’ve taken 400-plus. I know this will pass, I just

have no idea when,” Ross said.

Homespun scenes with luminescent pastels drew legions of

fans to Kinkade’s paintings, but art critics largely dismissed

the work of the self-described “Painter of Light” as kitsch.

Kinkade painted cottages, churches, gardens, cityscapes and

characters from the lore of the Walt Disney Co.

Even Ross admitted he does not display any Kinkade works in

his home. But customers are clamoring for it out of a perceived

scarcity, he said.

“A lot of people, they’re just panicked,” Ross said. “They

say, ‘I’ve been wanting a Kinkade for years, and I’m afraid I’m

not going to have an opportunity unless I get one right now.'”

Wade Jenkins, 63, owns three galleries in Arizona that sell

Kinkade paintings, the largest of which is his Thomas Kinkade

and More store in Glendale.

“Our business levels have increased dramatically, and it’s

not abating at this time,” Jenkins said. “Thom is very popular,

he was always very popular, and people want to make sure that

they have some of his paintings to enjoy forever.”

Reproductions of Kinkade’s art were made in limited

quantities, and once they sell out consumers can have a

difficult time finding the same painting, Jenkins said.

A representative from the Thomas Kinkade Company, which

publishes his works, did not return calls.

Noah Lang, who owns the Electric Works gallery in San

Francisco and does not sell works by Kinkade, said despite his

personal distaste for his art, “one has to marvel at the depth

of interest he was able to awaken in the American public.”

New York magazine critic Jerry Saltz wrote on the website

Vulture.com that the art world did not look favorably on Kinkade

because “none — not one — of his ideas” as conveyed in

painting “is remotely original.”

Five days after Kinkade was found dead, the cause has yet to

be determined, but his family has said that he appeared to have

died of natural causes.

(Editing by Alex Dobuzinskis, Steve Gorman and Christopher

Wilson)