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* Earnings per share $0.60 vs Street view $0.57

* Wireless margin rises to 41.6 pct from 28.7 pct in Q4

* iPhone activations fall to 4.3 mln from 7.6 mln in Q4

* Lower phone sales to weigh on handset makers

* AT&T; shares rise more than 3 pct, Apple falls 2 pct

By Sinead Carew

NEW YORK, April 24 (Reuters) – AT&T; Inc reported a

higher-than-expected quarterly profit on Tuesday, sending its

stock up as much as 4 percent, as a decline in iPhone sales

reduced the amount of cash it had to pay Apple Inc and

boosted its margins.

Apple shares fell almost 2 percent after AT&T; also said its

numbers should improve further in coming quarters when it

expects recent upgrade policy changes to temper smartphone sales

further.

U.S. wireless operators have long paid hefty subsidies for

smartphones like the iPhone with an aim to attracting new

customers and keeping existing customers happy. But AT&T; and

rival Verizon Wireless have recently been tightening their

policies to temper upgrades after they were both hurt by hefty

iPhone subsidies in the fourth quarter, when the latest model

hit stores.

While fewer iPhone sales meant weaker subscriber growth in

the quarter, it did help the company’s wireless profit.

Piper Jaffray analyst Christopher Larsen said AT&T;’s mobile

service margin of 41.6 percent had beaten his expectation for

39.7 percent. The margin, based on earnings before interest,

tax, depreciation and amortization, was 28.7 percent in the

fourth quarter and 39 percent in the year-ago quarter.

“One of the big things is they didn’t have such a big iPhone

refresh,” Larsen said, adding that AT&T; results were “pretty

good” across the entire company.

AT&T; noted that its margin was also helped by the fact that

the percentage of its customers using smartphones increased from

the first quarter of the previous year.

The more often AT&T; customers upgrade to a new iPhone, the

more it hurts AT&T; margins, because an existing customer does

not necessarily increase his or her spending, while a new

customer will automatically boost revenue.

AT&T; said it had activated 4.3 million iPhones in the

quarter, down from 7.6 million in the fourth quarter. In

comparison, larger rival Verizon Wireless, a joint venture

between Verizon Communications Inc and Vodafone Group PLC

, sold 3.2 million iPhones in the latest quarter.

GOOD FOR AT&T;, BAD FOR APPLE

Chief Financial Officer John Stephens told analysts on a

conference call that he expects a recent increase in upgrade

fees to start boosting revenue and delaying upgrades starting

this quarter. And in the second half of the year he sees a

another decline in smartphone upgrades because of a policy

change announced last year that aims to make customer upgrades

less frequent. This will start to take effect this year.

Analysts said there was some risk the new policies will

start to send customers to other operators but Stephens noted

that AT&T; is not any stricter than its rivals.

The policy change will not have a big impact on customer

defections “because its the norm,” Stephens told Reuters.

The percentage of AT&T; subscribers upgrading their handsets

fell to 7 percent in the quarter from 12 percent the fourth

quarter and 8.9 percent in the first quarter the year before.

Pacific Crest analyst Steve Clement said that while the

carrier policy change was bad news for handset makers including

Apple, the risk of customers leaving AT&T; because of the new

policy appears to be mitigated by the fact Verizon Wireless and

Sprint Nextel also allow less frequent upgrades.

“It will be interesting to see how folks react around the

next iPhone refresh,” Clement said, but added: “When it’s a

quasi coordinated move it definitely helps. It decreases the

competitive risk.”

AT&T;’s net income rose to $3.58 billion, or 60 cents per

share, from $3.4 billion, or 57 cents per share, a year earlier.

Analysts on average had expected 57 cents per share, according

to Thomson Reuters I/B/E/S.

Consolidated revenue rose nearly 2 percent to $31.8 billion

from $31.25 billion.

The No. 2 U.S. mobile provider added 187,000 subscribers in

the quarter, which was roughly in line with expectations for

193,000 from six analysts surveyed by Reuters. This was much

fewer than Verizon Wireless, which reported 501,000 net

additions last week.

AT&T; shares were up $1.18 or 3.9 percent at $31.79 in

afternoon trading on the New York Stock Exchange. Apple shares

were down $11.28 or 2 percent at $560.42 on Nasdaq.