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* Private sector loan growth 0.6 pct y/y vs 0.8 pct in Feb

* Monthly flow of loans to firms at -5 bln eur

* Euro zone banks stock up on government bonds

* Data shows ECB LTROs yet to impact real economy

* March M3 annual growth 3.2 pct vs 2.8 pct in Feb

By Eva Kuehnen

FRANKFURT, April 30 (Reuters) – Growth in lending to euro

zone firms and consumers slowed in March as banks scaled up

purchases of government bonds, showing that an ambitious funding

drive by the European Central Bank has yet to trickle down to

the real economy.

Monday’s ECB data offered the first pointer to loan activity

since the central bank completed the second of two tenders that

flooded the euro zone’s banking sector with more than 1 trillion

euros of cheap three-year cash.

The tenders, which ended in February, “have not had a very

significant positive effect on loan growth,” said Berenberg Bank

economist Christian Schulz. “They have only averted an imminent

credit crunch, but they have not yet had a major positive impact

on growth in Europe.”

Overall money growth in the currency bloc accelerated faster

than expected in March, the data also showed, potentially

pointing to a stronger recovery ahead.

But loans to companies and households rose more slowly than

hoped while banks, notably in the struggling economies of Spain

and Italy, played safe by stuffing their coffers with sovereign

bonds.

In Spain, a heavy burden of soured property deals has made

banks reluctant to increase their lending exposure, and data on

Monday confirmed the country slipped back into recession, likely

prefiguring a similar second straight quarter of economic

contraction across the euro zone as a whole.

The currency bloc’s governments are struggling to revive

growth in the face of spending cuts, and German-led calls for

the region to continue to focus economic policy tightly on

austerity measures are slipping off the top of the agenda as

voters become increasingly disillusioned with belt-tightening.

‘LESS DEMAND FOR CREDIT’

A survey showed last week that lenders, flush with the ECB

cash, expect to end the recent trend of tightening credit rules,

but a separate study showed demand for loans – especially from

smaller companies – remains weak.

Loans to the private sector rose an annual 0.6 percent in

March, Monday’s ECB data showed, compared with 0.8 percent in

February and a Reuters poll forecast for 0.7 percent.

Meanwhile Italian banks boosted their euro zone government

debt holdings by a record 23.7 billion euros while Spanish banks

added 20.1 billion to theirs. French and German banks also

raised their sovereign debt exposure.

“Overall the (loan) numbers confirm the ECB’s view that a

large deleveraging of the banking system has been limited and

that the issue is more demand than supply,” said Nomura

economist Jens Sondergaard.

Euro zone companies said their order books were shrinking

and they were cutting jobs in reaction to falling demand as

April’s purchasing manager indices fell faster than expected.

“Companies are not investing in the weaker countries and

even in the stronger countries they remain cautious,” Berenberg

Bank’s Schulz said.

A SHIFT TOWARDS GROWTH?

ECB President Mario Draghi has put the onus firmly on euro

zone governments to get the economy going again, calling for a

“growth compact”, founded on Europe’s ‘six pack’ of tighter

budgetary rules, with the ECB focusing on price stability.

But France’s presidential election frontrunner, Socialist

Francois Hollande, wants to recast the common currency region’s

deficit-constraining fiscal compact if he wins Sunday’s

second-round vote and has urged the ECB to do more to stimulate

growth.

The central bank is unlikely to answer such calls when it

meets on Thursday, especially as euro zone inflation stayed

firmly above the bank’s target of below, but close to 2 percent

for the 17th month in a row in April at 2.6 percent, slightly

lower than in March.

In a Reuters poll of 60 economists, all but one expected the

ECB to keep interest rates at a record low of 1 percent while

most forecast unchanged borrowing costs at least until 2014.

However, the ECB is expected to try to force borrowing costs

down for the bloc’s peripheral nations by restarting its

government bond-buying programme within three months, the poll

also found.

The bank has barely used the programme since Draghi took

over in November, but the ECB chief has also made clear that any

“exit strategy” from the ECB’s emergency measures, something

Bundesbank chief Jens Weidmann has said should be discussed, was

premature given the weak economic conditions.

Month on month, the flow of loans to the euro zone’s

non-financial firms fell by 5 billion euros in March after

falling 2 billion euros in February, while loans to households

was 6 billion euros in the positive after decreasing last month.

Euro zone M3 money supply – a general measure of cash in the

economy – grew at an annual 3.2 percent in March, up from 2.8

percent in February, Monday’s data showed.

The three-month moving average of M3 growth accelerated to

2.8 percent, remaining well below the ECB’s reference rate of

4.5 percent, above which the bank sees dangers to medium-term

price stability. For table, see