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* Says preliminary discussions may lead to offer

* Hires Goldman Sachs as adviser

* Shares rise as much as 24 pct

(Adds analyst comments, updates stock price)

April 30 (Reuters) – Specialty pharmaceutical company Warner

Chilcott Plc said it would explore strategic options,

including preliminary talks with potential buyers, sending its

shares up as much as 24 percent.

The company, which makes women’s healthcare and dermatology

products and other specialty drugs, said it hired Goldman Sachs

as its financial adviser.

The announcement comes after reports of Bayer AG

making a bid for the Irish drugmaker at $32 per share.

Last week, sources told Reuters that the German drugs and

plastics maker Bayer was close to making a multibillion-euro

acquisition to strengthen its healthcare division.

“I don’t know about Bayer as a buyer. This doesn’t seem to

me that that gets them anything that they’d need,” said

Jefferies & Co analyst Corey Davis.

“I’ve always seen Warner as more of acquirer than acquiree

given their declining revenue stream, but bigger companies are

completely loaded with cash and there’s tons of M&A; going on,”

Davis said, adding that he believes that “this is really more

the start of the process than nearing the end.”

In January, Warner Chilcott had forecast a weak 2012 on

lower sales and loss of market exclusivity for its key

osteoporosis drug Actonel in Western Europe. Warner Chilcott’s

acne drug Doryx also faces generic threat.

Asked what Warner has to offer a potential buyer aside from

cash flow, Davis said, “a women’s health franchise and the

durability of Asacol are probably their two biggest strategic

assets right now.”

Asacol for ulcerative colitis has annual sales of about $800

million.

Morningstar analyst David Krempa also said he would be

surprised if Bayer were interested in Warner Chilcott and

suggested that it may be looking to sell off Actonel rather than

the entire company.

“Their product portfolio has a lot of patent issues coming

up, which will kind of limit the amount of people that are

interested in buying the whole company,” Krempa said.

“If they could get someone interested in the entire company,

they would definitely be open to that,” Krempa said. “But if

they can’t, then I think they would still be open to selling

only certain assets.”

The company said it would not discuss further developments

until the board has approved a course of action or deems further

disclosure to be appropriate or required.

Warner Chilcott shares were up 16.1 percent at $21.81 at

midday on the Nasdaq, off an earlier high at $23.28.

(Reporting By Bill Berkrot in New York; additional reporting by

Zebi Siddiqui and Vidya P L Nathan in Bangalore; Editing by

Joyjeet Das, Gopakumar Warrier and Matthew Lewis)