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By Charlie Zhu and Judy Hua

HONG KONG/BEIJING, May 28 (Reuters) – Private investors with

the money and technology to unlock China’s vast pools of shale

and coal seam gas will need strong stomachs to brave the

unpredictable, unsupported and unregulated sector.

China, the world’s largest energy user, signalled last week

it wanted to draw more private investment into its energy sector

as part of a plan to fast-track infrastructure investment to

shore up economic growth.

It is drafting detailed guidelines to encourage private

investment across industries, with a special focus on heavily

state-controlled electricity, oil and natural gas, the official

Xinhua news agency reported.

Conventional oil, gas and coal production is highly

profitable in China but is dominated by state firms. Subsidies,

state monopolies and government control on energy prices have

made refining and power generation money-losing businesses.

Downstream segments such as gas storage, which produce

steady returns, is an area that could attract private money. Gas

distribution is another possibility because of strong earnings

prospects, but state firms are already muscling in. Arguably,

the sector in most need of new investment is unconventional

energy, such as shale gas, which could potentially curb China’s

reliance on foreign oil and gas.

Still, without detailed rules and incentives, China may find

few takers from the private sector in any area, let alone

unconventional energy.

“It is not sufficient to say the energy sector will be open

to private capital. The power generation industry has been open

to private enterprises for more than 20 years, but who would

have the guts to put money in the business?” said Lin Boqiang,

director of the China Centre of Energy Economics at Xiamen

University in southeast China.

“If China wants to make a material breakthrough in

attracting private capital, it has to come up with some

incentives to protect returns,” he said.

EMPTY PROMISE?

It is not the first time that senior policymakers have tried

to draw private capital to areas dominated by state firms.

Sources told Reuters last month that China’s reformers sensed an

opportunity to push through a series of changes before President

Hu Jintao and Premier Wen Jiabao step down early next year, so

that view could be behind the latest push.

State giants such as PetroChina

, Sinopec Corp and CNOOC

Ltd dominate the conventional oil-and-gas

sector from production, through refining, marketing and

pipelines.

PetroChina Chairman Jiang Jiemin told a media briefing last

week that private firms will be welcomed as investors in the

country’s third cross-country West-East gas pipeline, although

others say such a prospect is a difficult sell.

“It’s hard for private capital to participate in this giant

pipeline project because gas prices are controlled by the

government, the investment is huge and it usually takes more

than a decade to get the return,” said Xu Bo, a researcher with

China National Petroleum Corp, the parent of PetroChina.

Private investors may also be wary of the risk of

nationalisation. Beijing forced private owners to sell to the

government when it nationalised the oil industry in northern

Shaanxi in 2005 and the coal mining sector in Shanxi province in

2009. It set off protests that made international headlines.

SHALE CHALLENGE

China is examining interest in shale gas exploration, an

area with huge potential, but which is also a big challenge.

“Surprisingly, the first to show interest are those outside

our vision… Many are private companies,” Li Yuxi, researcher

at the strategic research centre of the Ministry of Land and

Resources, said in an industry conference last week.

The U.S. Energy Information Agency estimates China holds

36.1 trillion cubic metres (1,275 trillion cubic feet) of

technically recoverable shale gas reserves — significantly

higher than the 24.4 tcm (862 trillion cubic feet) in the United

States, which has the second-largest supply.

The National Energy Administration of China has targeted

production of 6.5 billion cubic metres (bcm) of shale gas by

2015, or roughly 6 percent of China’s current total gas

production. It aims to boost output to 60-100 bcm in 2020, a

level many experts say is over-ambitious given the

technological, environmental and geological challenges.

China has yet to build and lay all the pipelines needed to

transport shale gas, most of which is believed to be located in

mountainous areas or places far from markets, or to build

sufficient plants to process and store the gas.

“It seems to me that the government very badly

underestimates the time and the cost. In particular, they

underestimate the need to build … processing plants and

pipeline infrastructure,” said Al Troner, president of

Houston-based Asia Pacific Energy Consulting.

Added to which, without subsidies, tax breaks, and a

regulatory framework governing their interest in shale gas

discoveries, private investors may stay away, analysts say.

“You need to incentivise private investment and more

development of the oil service sector to improve efficiency and

develop technology to access and develop the shale gas,” said

Scott Darling, head of Asia Oil and Gas at Barclays Capital.

Without that, it may take some years before China develops

the shale gas sector at all.

Zhou Jiping, vice chairman of PetroChina, the country’s

dominant oil-and-gas producer, has said the state company will

prioritise tight gas and coal seam gas over shale gas because

the latter is more costly to extract.

“Shale gas is a long-term story for China. You are not going

to see much progress in the next five years,” said a source

close to PetroChina’s shale gas strategy, who asked not to be

identified because he was not authorised to speak to the public.