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* Foreign currency reserves rose more slowly in July

* Consumption robust, July unemployment at 2.7 pct

* Deflation pressures less than expected in July

* Finance Minister supports 1.20 franc cap vs euro

(Adds quote, details on inflation, background)

By Catherine Bosley and Andrew Thompson

ZURICH, Aug 7 (Reuters) – Switzerland’s foreign exchange

reserves rose more slowly in July while the jobless rate stayed

low and prices fell less than expected, suggesting pressure on

the currency cap that underpins the country’s economic strategy

may be easing.

The Swiss National Bank has not allowed the franc to

strengthen beyond 1.20 per euros since last September, seeking

to keep a lid on surging safe-haven inflows from investors

fleeing the euro zone crisis, which have threatened to tip the

country into a deflationary spiral and recession.

Pressure on the cap increased in recent months as the crisis

abroad worsened, forcing the SNB to spend heavily to defend it

and sending foreign currency reserves soaring. The franc briefly

breached the 1.20 threshold in April.

Those reserves hit 406.45 billion Swiss francs ($420

billion) – or nearly 70 percent of the country’s annual output –

last month, data submitted to the International Monetary Fund

showed on Tuesday.

But the pace of their increase eased to 41 billion francs,

suggesting the SNB may have bought fewer euros to defend the

cap. SNB spokesman Walter Meier said a big part of the rise in

July was due to purchases of foreign currency.

“As long as the turmoil in Europe goes on, the SNB has to

continue to intervene,” said Sarasin economist Alessandro Bee.

“But I have the impression the pressure is easing.”

Swiss Finance Minister Eveline Widmer-Schlumpf came out in

support of the cap on Tuesday and the SNB could continue to

intervene, as inflation remains low.

Consumer prices fell 0.5 percent in July from June, separate

data showed on Tuesday. The decline was less than expected,

suggesting that downward pressure on prices – and hence upward

pressure on the franc – was less intense.

“(The) euro/Swiss (franc exchange rate) seems to have come

under less pressure lately, which may also help to limit further

price falls,” said Nikola Stephan, analyst at IGM.

However, “the substantial rise in FX reserves suggests that

the SNB still has to step in repeatedly to prevent franc gains.”

ROBUST ECONOMY

SNB Chairman Thomas Jordan has pledged further supportive

measures if economic conditions worsen. But leading indicators

such as the KOF sentiment gauge signal rising

momentum and – in contrast to its euro zone neighbours – the

Swiss economy seems generally robust.

GDP expanded more than 2 percent in the first quarter of

2012, and the government raised its full-year growth forecast to

1.4 percent in June, saying robust domestic demand was helping

to offset the ill effects of the strong franc on exports.

The jobless rate held at 2.7 percent in July, data showed on

Tuesday, reinforcing the impression from buoyant trade data for

June that exporters’ concerns that the franc cap had been set

too high may have been overdone.

While straining to escape its cap against the euro, the

franc dipped more than 3 percent against the dollar in July,

helping make Swiss exports more competitive in dollar-based

economies.

In another sign that currency pressure may be easing, the

amount of cash commercial banks hold with the SNB – which may

reflect efforts by the SNB to defend its cap – rose less last

month than in June.

Daniel Hartmann of Bantleon Bank said further help for the

franc could come from the European Central Bank if it resumed

its sovereign bond-buying programme, which many in the market

have pencilled in for September.

But for now, “there’s nothing for the SNB to do but stick to

its (forex) limit,” he said

At the end of the second quarter, the SNB held 60 percent of

its reserves in euros, 22 percent in dollars, 8 percent in yen,

and the rest in a variety of other currencies.

($1 = 0.9677 Swiss francs)

(Reporting by Catherine Bosley; editing by John Stonestreet)