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* Universal concessions widened to include worldwide rights

* Bulk of EMI’s Parlophone label to be sold

* EU Commission’s decision due by Sept. 27

By Foo Yun Chee

BRUSSELS, Sept 3 (Reuters) – Universal Music Group will win

EU approval for its $1.9 billion purchase of EMI with its offer

to sell global rights to some of EMI’s most valuable record

labels and catalogues, two people familiar with the deal said on

Monday.

EMI’s seller, Citigroup Inc, had acquired EMI from

buyout group Terra Firma – which had defaulted on loans owed to

the investment bank – and the proposed deal will cement

Universal’s No.1 position in the European music industry.

Universal, owned by French group Vivendi SA,

proposed in July to meet anti-trust concerns by selling the bulk

of Parlophone, one of EMI’s most prized assets with star acts

such as Coldplay and Queen, EMI Chief Executive Officer Roger

Faxon told staff at the time.

Faxon’s remarks confirmed an earlier Reuters story on the

proposal, which does not include rights to The Beatles, one of

the biggest-selling bands of all time.

The package of concessions also included the divestment of

the Mute, Ensign and Chrysalis labels, as well as EMI Classics,

Virgin Classics and EMI units in France, Belgium, the Czech

Republic, Poland, Portugal, Sweden and Norway. It also includes

Universal brands Sanctuary, Co-Op and Universal’s Greek unit.

That offer, which referred only to European rights, was made

after the European Commission warned Universal its proposed deal

would impede competition and that the combined group would need

to cut its market share to below 40 percent.

Universal has since broadened the scope of the concessions

after a market test by the Commission, which acts as EU

competition regulator, showed rivals were not happy with the

focus on EU rights, one of the people said.

“The scope of the concessions is likely to be global rather

than limited to the EU,” said the person, who declined to be

identified because of the sensitivity of the matter.

GOOD DEAL

The European Commission declined comment. It has set a Sept.

27 deadline for its decision. Universal and Vivendi also

declined comment.

Vivendi Chief Financial Officer Philippe Capron said last

week the group still viewed the EMI buy as a good deal, even if

it had to make significant concessions such as selling 40 to 60

percent of EMI’s European catalogue to get the deal approved.

The EU executive allowed a Sony -led group to buy

EMI’s music publishing business in April after a pledge to sell

the worldwide publishing rights of artists including Robbie

Williams.

The U.S. Federal Trade Commission is also examining the

Universal-EMI deal. Competition regulators in Canada, Japan and

New Zealand have cleared the takeover.

The combined group would include a vast library of current

top-selling and legendary names including Jay-Z, Kanye West,

Katy Perry and Pink Floyd.

Sources have told Reuters that interested buyers of EMI

assets include BMG, the music publishing joint venture between

German media group Bertelsmann and private equity

group KKR, as well as Virgin Records founder Richard

Branson and Sony Music.