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* Budget knife cuts industry clout

* Has spent billions to cultivate Congress

By Andrea Shalal-Esa and Marcus Stern

WASHINGTON, Sept 19 (Reuters) – To grasp how much the budget

wars have altered the natural order of things in Washington,

consider this: One of the most powerful lobbies in town, the

defense industry, is feeling a bit powerless.

It is trying to head off automatic across-the-board cuts

in the Pentagon budget of $54 billion next year alone, produced

by a 2011 bipartisan budget deal. But it has made little

apparent progress in blocking or tempering the so-called

“sequestration” of funds set for January.

With traditional lobbying efforts hampered by congressional

gridlock, the industry has added Facebook and Twitter to its

usual arsenal.

And like activists of the left and right, the industry is

engaging in direct action, holding protest rallies in the home

districts of members of Congress and symbolic marches on

Washington.

The latest of these efforts is this week, with the Aerospace

Industries Association orchestrating a “march to Capitol Hill”

by small and medium-sized businesses, which will be hard hit by

the looming defense cuts.

AIA President Marion Blakey urged hundreds of military and

industry officials during the annual Air Force Association

conference on Tuesday to join in the group’s “Second to None”

campaign, telling them, “This is no time to stand on the

sidelines.”

Things could change after the Nov. 6 election: Some members

are discussing wiping out across-the-board cuts in favor of an

additional $200 billion to $300 billion in targeted cuts to

defense.

But nothing has actually occurred to make the automatic cuts

go away.

It’s difficult, says Guy Hicks, vice president of

government relations for aerospace giant EADS, “not

knowing what the future looks like and knowing that you have a

certain lack of control.”

“Everyone is nervous and worried. There’s a hopelessness

with regard to the federal government and Congress generally,”

said Caren Turner, a lobbyist who used to work for companies

that build components for Lockheed Martin’s F-35 Joint

Strike Fighter.

Interest groups representing non-defense categories of

spending stand to lose from the across-the-board cuts too.

But defense is used to winning, to the point that Congress

sometimes authorizes expensive weapons systems the Pentagon does

not want.

And it has spent billions of dollars over the past few

decades on lobbying fees and millions in campaign contributions

to keep winning.

While weapons makers have been outspent in recent years by

other sectors, including health care and financial services,

defense punches above its weight politically by arguing that its

programs are vital to national security and job security in the

many Congressional districts where its employees vote.

Big defense contracts are often spread across dozens of

states, which magnifies the companies’ clout on Capitol Hill.

Congress kept the Boeing C-7 transport plane going

for many years longer than the Pentagon wanted by getting

members to add funds to appropriations bills.

Successful lobbying also first created and then sustained

work on a second engine for the F-35 Joint Strike Fighter

program, which benefited General Electric, and it took a

presidential veto threat to ultimately block it.

But these were very specific program initiatives – this is

an order of magnitude more complex, beyond the influence of any

one committee or member.

That may explain why the industry isn’t placing the rallies

in key congressional districts, which would be traditional.

Rather it is placing them in presidential swing states:

Virginia, Florida, New Hampshire and North Carolina.

Political demographics may ultimately give the industry

some additional leverage, with some companies warning that they

might have to issue layoff notices to large numbers of

employees.

But after a year of fly-ins, rallies, campaign contribution

and lobbying fees, the defense industry and its allies in

Congress and the Pentagon find themselves frustrated and largely

helpless in the face of the first defense budget cuts since the

1990s.

At a recent rally in New Hampshire, the head of BAE’s

electronic systems sector – Dan Gobel – likened sequester to a

hurricane, adding that “its path is still somewhat unpredictable

and its effects are being felt now before it even reaches us.”

Erin Moseley, the company’s chief lobbyist, said the

challenges facing the industry amounted to “a perfect storm”

that included the expiration of the Bush-era tax cuts,

sequestration, the lack of a fiscal 2013 budget and polarized

politics.

Many smaller companies in the sector have abandoned their

lobbying efforts because they don’t see any resolution in sight,

she added.

Jay Johnson, chief executive of General Dynamics Corp

, last week told analysts that companies were doing what

they could to prepare for leaner times until they got through

the current “fog bank.”

TRADITIONAL ALLIES HAVE LESS CLOUT

Part of their dilemma – also faced by lobbyists in other

industries – is that the whole game has changed with increasing

polarization because they depended on members of Congress

talking to each other and breaking down partisan barriers.

“How effective can lobbying be?” said one defense industry

executive who asked not to be named. “There’s complete paralysis

on the Hill right now. Normally you could talk to staffers, but

they don’t seem to be in the loop on this stuff. Members aren’t

talking to members. Congress isn’t talking to the White House

and vice versa,” said an industry executive who asked not to be

named.

Even committee chairmen in Congress can’t get much done when

the House and Senate are in the hands of warring parties that

refuse to compromise.

The Aerospace Industries Association has budgeted $1.7

million separately for this year’s anti-sequestration campaign,

including the rallies.

AIA argues that those efforts are showing some results: A

recent survey it sponsored in five swing states, including

Florida and Ohio, showed that 80 percent of people surveyed knew

what sequestration was, and 77 percent believed it should be

addressed before the election, according to AIA President

Blakey.

But other polling suggests that the industry cannot count on

much public support, particularly when programs such as

Medicare- the health program for the elderly – are at stake.

In a recent Reuters-Ipsos poll, no more than 10 or 11

percent of the respondents said the nation could afford cuts to

Social Security, Medicare, law enforcement and education.

But 34 percent agreed that defense could be cut.

The defense lobby has seen this all before, especially after

the end of the Cold War. Defense spending has gone up and down

repeatedly in the past hundred years, not so much with the

relative clout of the industry in Washington, but as threats to

the United States rise and fall.

No one expects that pattern to change, whatever happens with

the budget this year or next.