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SAN FRANCISCO, Jan 2 (Reuters) – Google Inc’s

executive chairman, Eric Schmidt, one of the highest-profile

leaders of the U.S. technology industry, will travel to North

Korea this year, the Associated Press reported on Wednesday.

Schmidt’s visit, which the AP said may take place as soon as

this month, comes after North Korean leader Kim Jong-un called

this week for an end to confrontation with South Korea, with

which the country is technically still at war.

Google did not directly respond to a question about whether

Schmidt was going to North Korea, though a spokeswoman’s

response suggested a visit would not be for company business.

“We do not comment on personal travel,” spokeswoman Samantha

Smith said when asked about the AP report. Schmidt is Google’s

main political and government relations representative, and has

also been a prominent supporter of President Barack Obama.

Google famously espouses a “do no evil” philosophy and

publicly urges Internet freedom. It pulled its search service

from China in 2010, relocating it to Hong Kong because it said

it could not conform with Beijing’s censorship requirements.

Kim’s New Year’s address was the first in 19 years by a

leader of North Korea, a reclusive state that has no diplomatic

ties with the United States.

But analysts say the comments from Kim – who came to power

in 2011 after the death of his father did not necessarily signal

a substantial policy shift as Pyongyang has extended olive

branches to its far wealthier neighbor in the past.

The AP cited two people familiar with Schmidt’s plans as

saying the ex-Google CEO will join a private group led by former

United Nations Ambassador and New Mexico governor Bill

Richardson, a frequent visitor to North Korea.

It was unclear whom Schmidt will meet or what his agenda

might be, the AP reported. Internet access is highly restricted

even in Pyongyang, the capital.

Impoverished North Korea raised tensions in the region last

month by launching a long-range rocket it said was aimed at

putting a satellite in orbit, drawing international

condemnation.

North Korea, which considers the North and South one country

and regularly vilifies the United States, is banned from testing

missile or nuclear technology under U.N. sanctions imposed after

its 2006 and 2009 nuclear weapons tests.

Google is a major partner with South Korea’s Samsung

Electronics via its Android mobile software.