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(Corrects name of FilmDistrict exec in 17th para)

* “Don Jon,” “Lovelace,” “Look of Love” among sex-themed

films

* “jOBS” to close out film festival

* Film buyer says this year’s Sundance is more “uplifting”

By Piya Sinha-Roy

LOS ANGELES, Jan 16 (Reuters) – Movie executives and

first-time directors trudging through the snow this year at the

Sundance Film Festival in Utah will find tales of pornography

and sex addiction awaiting them, in a trend to show more skin at

Robert Redford’s annual film showcase.

Showing in theaters alongside the Steve Jobs biopic “jOBS,”

festival goers can catch a movie about porn star Linda Lovelace,

played by Amanda Seyfried in “Lovelace,” and British soft porn

publishing magnate Paul Raymond, played by Steve Coogan in

Michael Winterbottom’s “The Look of Love.”

“Sexuality and sexual relationships are an area that people

are naturally interested in but it has been so taboo that there

haven’t been a lot of films that get into the complexities of

it,” Trevor Groth, the festival’s director of programming, told

Reuters.

“Now those audiences are hungry for them,” he added,

“and filmmakers are feeling confident that there’s an audience

for those stories.”

One of the hotly anticipated premieres is comedy “Don Jon’s

Addiction,” actor Joseph Gordon-Levitt’s directorial debut about

a porn addict who tries to change his ways. It opens on Friday.

Gordon-Levitt, who plays the title role leads a star-studded

cast including Scarlett Johansson and Julianne Moore, who play

two women who help the porn addict become less selfish.

In its 35th year, the annual Sundance Film Festival, held in

the snowy streets of Park City, Utah, has become a launch pad

for low-budget films and unknown stars in films that need

investors.

Co-founded in 1978 by actor-director Redford, this year’s

119 films were culled from 12,000 submissions. The ten-day

festival, starting on Jan. 17, showcases the films in

competitions and low-key premieres that serve as an antidote to

Hollywood’s glittering awards season.

Sundance has also become a more star-studded affair. This

year’s roster is expected to bring A-listers such as Nicole

Kidman and Jacki Weaver, who star in the mysterious thriller

“Stoker,” and Naomi Watts in the passionate drama “Two Mothers.”

Even in death, Apple CEO Steve Jobs is the festival’s

biggest star. The biography “jOBS, starring Ashton Kutcher as

the entrepreneur, claimed the coveted spot closing the festival.

It was selected in part because festival organizers wanted

to take advantage of the late computer executive’s enduring

popularity, said Sundance director John Cooper. It didn’t hurt

that the film is already selling well with buyers, he added.

Gordon-Levitt, 31, is no stranger to Sundance, having

featured in festival entries such as “Brick” in 2005 and more

recently the indie comedy “(500) Days of Summer,” which went on

to become a box office hit in 2009.

“Sundance is more than a festival, or even an institution.

It’s a community,” the actor said in an email. “Whether making

films or watching them, Sundance folks have a deep love of

cinema.”

The festival helped catapult the former child star into

mainstream movie roles such as “The Dark Knight Rises” and

“Inception.” His next film is the noir thriller “Sin City: A

Dame to Kill For,” alongside Clive Owen and Jessica Alba.

SEX SELLS AT “UPLIFTING” SUNDANCE

Gordon-Levitt’s “Don Jon” leads a slate of films about

pornography, adult entertainment and sexual relationships.

Actor James Franco, a co-star in “Lovelace,” is bringing two

sexually charged films – the documentary “kink,” which will play

in the festival’s midnight slot, and S&M; film “Interior. Leather

Bar.,” which will complete in the New Frontiers Films slot,

which showcases underground films and multimedia projects.

The diverse roster of films appeals to buyers, said Lia

Buman, executive vice president of acquisitions at independent

film company FilmDistrict. She said “In A World,” actress Lake

Bell’s directorial debut about a vocal coach’s attempt to become

a star, was getting “unbelievable buzz.”

“Each Sundance seems to have themes and this one seems to

have a more sexual coming-of-age trend … a theme is either

uplifting or challenging, and this one, it seems like they’ve

chosen a more uplifting list,” Buman told Reuters.

Sex isn’t just reserved for the feature film categories, as

director Freida Mock’s “Anita” explores the impact of Anita

Hill’s allegations in 1991 of sexual harassment against

then-U.S. Supreme Court nominee Clarence Thomas.

Documentary directors will also use the Sundance platform to

shine a spotlight on bigger social issues, such as economic

inequality, a topic that organizers believe would resonate

closely with Americans after last year’s presidential debates.

The widening income gap in America is explored by economic

policy expert Robert Reich in “Inequality for All,” while “99% –

The Occupy Wall Street Collaborative Film,” delves into the

Occupy Wall Street movement.

The documentary roster will also feature R.J. Cutler’s film

“The World According to Dick Cheney,” which profiles the former

U.S. vice president, and Alex Gibney’s “We Steal Secrets: The

Story of Wikileaks,” about the new era of information

transparency.

“All the films have a certain fearlessness to all the

subjects they take on,” Cooper said. “That’s what we’re drawn

to, the originality of a story.”

(Reporting By Piya Sinha-Roy; Edited by Ronald Grover and

Christopher Wilson)