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* Banks benefit from report of bumper earnings

* iPhone fills out KDDI forecast

* HSBC cuts Japan rating, but BNP sees 13,000 for index

By Sophie Knight

TOKYO, Jan 29 (Reuters) – Japan’s Nikkei share average rose

on Tuesday morning as investors welcomed news that major banks

will likely see significantly larger profits this year, helping

offset a firmer yen and profit-taking earlier in the session.

Investors have been piling into the Japanese market in the

hope that “Abenomics”, prime minister Shinzo Abe’s brand of

economic policy involving aggressive monetary easing and a

weaker yen, will boost exporters, financials and real estate.

Sumitomo Mitsui Financial Group (SMFG), Mizuho

Financial Group and Mitsubishi UFJ Financial Group

(MUFG) gained between 3.5 and 4.1 percent after the

Nikkei newspaper said the recent stock rally would boost the

banks’ shareholdings and net profit in the current fiscal year.

The banks were three of the top four most-traded stocks by

turnover on the main board for much of the morning.

“Everyone has been speculating on who will benefit from

Abenomics, and banks were one of the candidates. Hearing that

they will actually see those benefits is a big positive for the

market,” said Tetsuro Ii, chief executive of Commons Asset

Management.

The Nikkei was up 0.6 percent at 10,892.94 by the

midday break after starting weak as investors took profits. The

benchmark grazed 11,000 on Monday for the first time in 32

months.

Investors are now turning their eyes to earnings as the

Japanese season begins in earnest this week.

A rosier outlook for mobile carrier KDDI Corp,

which lifted its full-year forecast by 1 percent to 505 billion

yen ($5.57 billion) as contracts for smartphones have increased

faster than expected, propped the stock up 3.3 percent.

“I think earnings are going to be pretty weak, but most

companies are going to get ignored as most people are looking

forward to improvements in the yen,” said a hedge fund manager

who declined to be named.

The yen has slid around 10 percent over the past two

months, signalling improved profits for exporters whose overseas

revenues will increase once repatriated. It firmed against the

dollar on Tuesday to 90.76 versus the greenback.

“There are going to be some bombs, and that will be greeted

negatively, but there’s a decent amount of names people are

waiting to buy once the bad news clears out, so I think it will

be better for the markets,” said a hedge fund manager who

declined to be named.

Maeda Corp tumbled as much as 13.4 percent to a

10-week low, before paring losses to 11.4 percent down, after

the contractor forecast an operating loss of 7 billion yen, down

from a previous estimate of 5.2 billion yen profit, citing

increased cost of construction materials.

MIXED FEELINGS

“The two factors to watch now are whether foreign investors,

who drove the recent rally, remain bullish and continue buying,

and whether retail investors continue to buy into emerging

stocks that are relatively immune to the exchange rate,” said

Yoshihiro Ito, chief strategist at Okasan Online Securities.

Foreign banks have mixed outlooks on Japan. While BNP

Paribas has raised its target for the Nikkei to 13,000, or 19.8

percent higher than its current level, HSBC shifted Japan back

to “underweight” in its global stocks portfolio after raising it

to neutral in December.

“We feel the excitement over “Abenomics” is now priced in,

and the Bank of Japan has yet again shown it will do nothing

dramatic to end deflation, said Garry Evans, global head of

equity strategy at HSBC, in a note on Monday.

The BOJ announced a 2 percent inflation target at its last

policy meeting on Jan. 22 and committed to buying open-ended

assets, but only from 2014, which disappointed some investors

that were hoping for more immediate action.

Societe General, however, pointed to the heat around

emerging stocks, which market watchers say retail investors have

been piling into, partly because of credit deregulation starting

in January that enabled them to use the same collateral for

multiple margin trades in the same day.

“In Japan, the Nikkei 225 was essentially flat after the

much anticipated announcement from the BOJ proved a bit of a

damp squib. However the Mothers index of small cap companies

continue to fly… yet no one really seems to have noticed,”

said a Societe General note.

The Mothers index, or the “market of the high-growth

and emerging stocks”, has risen 48 percent so far this month and

has packed on 72 percent since a low struck in early June 2012.

By mid-morning, the broader Topix was up 0.9 percent

at 921.86. It has outperforming the Nikkei so far this month,

gaining 7.2 percent to the benchmark’s 4.8 percent gain.

Despite the recent rally, the Nikkei remains well below the

2008 financial crisis while the S&P; 500 Index and

Germany’s benchmark stock index have both already exceeded that

level.