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By Alistair Barr

SAN FRANCISCO, June 19 (Reuters) – Concerns about security

in the cloud are flaring anew after recent revelations about

government data-mining, likely spurring new technology to

protect corporate and consumer information, according to a panel

of cloud experts.

Reports that the U.S. National Security Agency (NSA)

secretly gathers user data from nine big Internet companies,

including Microsoft Corp and Google Inc, have

dented confidence in cloud computing, especially among customers

outside the United States.

The reports have triggered debate over how far the

government can go in its quest to enhance national security, and

also provoked outrage from many non-U.S. users depending on

large American Internet corporations for everything from email

to Internet storage to social networking, industry executives

told the Reuters Global Technology Summit on Wednesday.

“Are people concerned about doing business in the United

States and what the U.S. could do with their data? The answer is

yes,” RackSpace Chief Technology Officer John Engates said.

“It’s something as a country we need to figure out, how to allay

some of the fears about data moving through the United States.”

“That’s partly why people are gravitating toward the idea of

private clouds that you can run in other countries.”

One solution is to build “private clouds” for companies,

which combine on-site computer processing power with outside

cloud resources, Engates added. This gives companies more

control over their data and keeps it in their own country.

Germany and China are among the countries exploring the idea

of building “private” clouds within their borders – essentially

versions of the public Internet cloud that they control. In the

wake of the NSA scandal, France has openly called for a

sovereign cloud of its own.

Meanwhile, businesses will gravitate towards industry-based

clouds in sensitive sectors from financial services to

healthcare. General Electric unveiled an “Industrial

Internet” service on Tuesday to track, analyze and share data to

and from products like jet engines and gas turbines.

“VERY REAL” SECURITY, PRIVACY CONCERNS

The cloud lets companies rent remote computing power and

data storage by the hour, rather than buying their own servers

and running them in expensive datacenters. This can save a lot

of money and give companies more flexibility to quickly increase

and decrease tech spending when needed.

AWS and other rivals, such as Microsoft, Google, RackSpace

Hosting Inc and Hewlett-Packard Co, are trying

to win big corporations as cloud customers. However, data

privacy and security have always been a barrier to adoption and

the recent NSA revelations have exacerbated this.

But security and privacy are especially pertinent for

consumers increasingly expanding their online profile and

storing personal information in the cloud, the executives said.

“The security and privacy concerns are very real for

consumers,” said Tien Tzuo, founder of Zuora, which sets up

payments and billing for cloud software service providers.

“There’s a sense that there needs to be a new breed of

technologies to give a little bit more control of their private

information back to consumers. And I think we’re going to see a

lot of innovation in that area over the next few years.”

Businesses on the other hand, can employ a wide range of

tactics. AWS, Amazon.com Inc’s cloud computing

business, provides ways for customers to encrypt data they

store, said Terry Wise, director of business development.

Some also argue for a hybrid cloud approach. Secure data can

remain on the inhouse servers while cloud computing does the

“heavy lifting” in terms of raw processing, the executives said.

Wise said that AWS has already set up specific cloud

environments for industries that have to comply with stricter

regulations on things like data privacy and security. Its

GovCloud service is built for government customers, while

“FinQloud” is for the financial-services sector.

Despite persistent concerns about cloud security, some

corporations, like Netflix Inc, are aggressively riding the

trend and steadily eliminating inhouse computing power. Netflix

CTO Adrian Cockcroft told Reuters the videostreaming giant was

down to one datacenter from three just a few years ago, and now

relied on Internet software provided by Workday and Google to

handle such functions as human resources.

“We’re systematically disassembling the corporate IT

components,” he said.

Follow Reuters Summits on Twitter @Reuters_Summits