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By Paul Carrel

FRANKFURT, July 12 (Reuters) – In just a week, European

Central Bank policymakers have blurred their forward guidance on

interest rates with a cacophony of comment that risks

undermining the ploy.

Abandoning its tradition of never pre-committing on future

rate moves, the ECB said last Thursday it would keep its

interest rates at present or lower levels for an “extended

period” – its first use of forward guidance.

ECB President Mario Draghi, who delivered the message at his

monthly news conference after a meeting of the 23-man Governing

Council, described the move as “unprecedented”.

Beginning the next day, Council members began offering their

own, varied interpretations on exactly what the guidance means

and just how big a deal their use of the ploy really is.

First Erkki Liikanen said the move was good for as long as

the economy is weak, then Joerg Asmussen said the extended

period “is not six months, it’s not 12, it goes beyond”, though

he was quickly hauled in by ECB headquarters.

Later, Jens Weidmann insisted the ECB had not “tied itself

to the mast” with the guidance, and would raise rates if

inflation climbs. Then Benoit Coeure, generally seen as a policy

dove, said the guidance would be reviewed each and every month.

The result is that while the forward guidance initially

helped persuade markets that the ECB is not about to follow the

U.S. Federal Reserve and begin exiting its ultra-loose policy

stance, the ECB risks talking away this ‘decoupling’ effect.

“The ECB’s message is getting muddied by what seems to be

its own internal misconception of what its forward guidance

means,” Lena Komileva at G+ Economics wrote in a research note.

The impact of the policy statement is already fading.

Shorter-dated euro zone sovereign bond yields fell after

Draghi’s declaration but have since rebounded, and forward rates

on three-month Euribor interbank lending rates initially fell

before edging up again. Forward euro zone overnight Eonia rates

have also started firming again.

The experience of other central banks shows such guidance is

by nature difficult to manage. This is all the more the case

when dealing with 23 policymakers from different countries, with

different native languages.

LIMITED SHELF LIFE

Across the Atlantic, Federal Reserve members are at odds.

About half of the Fed’s policymakers felt the U.S. central

bank’s bond-buying stimulus should be brought to a halt by year-

end when they met in June but many wanted reassurance the U.S.

jobs recovery was on solid ground before any policy retreat.

Unlike the Fed and the Bank of England, the ECB does not

publish minutes of its meetings, which can make its policy

communication more opaque.

Furthermore, ECB policymakers often tailor their comments to

their own constituencies. Weidmann, for example, has to assure a

wary German public that the ECB is not playing fast and loose

with inflation.

The ECB guidance is also less specific than the Fed’s.

Aside from calling time on its quantitative easing

programme, the Fed has promised to keep its main interest rate

near zero at least until the unemployment rate falls to 6.5

percent and as long as inflation stays below 2.5 percent.

With the ECB guidance subject to monthly reviews, it really

amounts to a formal recognition of what markets expected anyway.

A Reuters poll conducted before last week’s meeting showed

analysts saw rates on hold until at least the end of next year.

Sassan Ghahramani, CEO of U.S.-based SGH Macro Advisors,

which advises hedge funds, said guidance is powerful when it

reinforces what markets already suspect or would like to see, as

with Draghi’s commitment to low rates for an extended period.

“But it has a limited shelf life and usefulness if it is

left without an explicit anchor and open to constant

interpretation of what data developments may pull the central

bank off of the promise,” he said.

For more impact, the ECB may yet need to back up its vow to

keep rates low with more specific guidance, or other measures.

Draghi said on Monday it remained to be seen whether the

ECB’s use of guidnace would be sufficient.

“For the ECB to get greater bang for its buck, it will

either need to link its commitment more explicitly to its

inflation target and in the process deliberately give up some

flexibility,” said Ghahramani.

“Perhaps easier for them and less controversial, put some

‘money behind their promise’ by offering a new, low fixed rate

LTRO to banks even if they are not clamouring for the money.”

Although ECB policymakers are sending mixed messages over

guidance, they agree that rates should remain low in the absence

of inflationary pressures.

The next ECB staff forecasts are due in September. In past

years, the staff have not been afraid to project inflation above

the ECB’s target of just below 2 percent but in June they saw it

at just 1.3 percent next year.

“Behind the divergence (in Governing Council views) are

different expectations of how quickly the economy will recover,”

said Christian Schulz at Berenberg bank, a former ECB economist.

“The key message is that the ECB does not want to raise rates

prematurely.”

(Editing by Mike Peacock)