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SAN FRANCISCO, Aug 16 (Reuters) – Yahoo Inc said it

appointed veteran technology executive and Silicon Valley

investor Maynard Webb as chairman, replacing Fred Amoroso at the

company, which is struggling to jumpstart its advertising

business.

Webb, who has served as interim chairman since April and is

a former eBay Inc chief operating officer, has been a

director at Yahoo since February 2012.

Yahoo, once one of the Web’s most successful companies, has

seen its revenue stall in recent years as consumers and

advertisers favor rivals such as Google Inc and

Facebook Inc.

Chief Executive Marissa Mayer, a former Google executive, is

about a year into a plan to try to bring viewers and users – and

the revenue growth they represent – back to Yahoo.

“Maynard Webb’s leadership and guidance have been an

invaluable part of our board since he joined it in 2012,” Yahoo

said in a statement on Friday.