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* Rocket carries communications satellite owned by SES

* Seventh flight of company’s Falcon 9 booster

* SpaceX has backlog of nearly 50 launches, worth $4

billion

By Irene and Klotz

Nov 28 (Reuters) – The launch of an unmanned Space

Exploration Technologies’ Falon 9 rocket was aborted one minute

before liftoff on Thursday due to an unexplained technical

issue, company officials said.

It was the second attempt this week to launch a

communications satellite for SES, which operates the world’s

second largest fleet.

An initial attempt on Monday was called off after unusual

pressure readings in the rocket’s liquid oxygen tank.

The company’s next launch attempt is on Friday.

Perched on top of the rocket was a 7,000-pound (3,175 kg)

communications satellite owned by Luxembourg-based SES S.A.

, which operates a 54-satellite fleet, the world’s

second-largest.

The satellite, known as SES-8 and worth about $100 million,

will be positioned to provide television, cable, broadband and

other services to customers in India, China, Vietnam and other

markets in Asia.

“It’s an extremely important satellite for us,” Martin

Halliwell, chief technology officer of SES, told reporters at a

prelaunch gathering on Sunday in Cocoa Beach, Florida.

“We know that as we go forward into these very significant

growth markets that it’s absolutely critical that we have a

cost-effective and efficient way to get to orbit. That’s really

what SpaceX has brought us.”

Previous SES satellites were launched primarily aboard

Russian Proton and European Ariane rockets, which cost far more

than the approximately $55 million the company paid for its ride

on SpaceX’s Falcon booster, Halliwell said.

He would not say exactly how much SpaceX undercut the

competition, but did say SES got a discount by agreeing to fly

on Falcon 9’s first mission to the high altitude that

communications satellites require.

In addition to a Sept. 29 test flight of an upgraded Falcon

9, older versions of the rocket have flown successfully five

times, including three missions for NASA to deliver cargo to the

International Space Station, which orbits about 250 miles (about

400 km) above Earth.

QUARTER OF THE WAY TO THE MOON

SpaceX aims to put SES-8 into an elliptical orbit that

reaches more than 50,000 miles (80,000 km) from Earth, about a

quarter of the way to the moon.

That altitude requires less fuel for SES-8 to fly itself

into its 22,369-mile (36,000-km) high operational orbit, thereby

extending its service life.

SpaceX hoped to demonstrate its ability to fire up the

Falcon 9’s upper-stage engine twice during the September test

flight, but that did not work. Engineers later realized that

liquid oxygen, used for chilling, had come into contact with the

motor’s igniter lines, causing them to freeze.

“It was not a complicated issue to fix. Obviously, we were

glad we caught it on a mission where we were only demonstrating

that second burn, as opposed to one where we have to get it

done,” SpaceX President Gwynne Shotwell told reporters during a

prelaunch conference call.

The company needs three successful launches of its upgraded

Falcon rocket before it will be eligible to compete to carry the

U.S. military’s largest and most expensive satellites, a market

now monopolized by United Launch Alliance, a partnership of

Boeing and Lockheed Martin.

“There’s always some risk associated with the flight not

working. So we’re very appreciative that SES would place a bet

on SpaceX,” said Elon Musk, SpaceX’s founder and chief

executive.

SES has options for three more Falcon flights, including one

on the firm’s heavy-lift rocket, which is under development and

expected to debut next year.

SpaceX’s launch manifest includes nearly 50 other launches,

worth about $4 billion. About 75 percent of the flights are for

commercial customers.

“Our prices are the most competitive of any in the world,”

Musk said. “We will force other rocket companies to either

develop new technology that’s a lot better or they have to exit

the launch market.”

Halliwell said SpaceX competitors were “shaking in their

shoes.”

“There are a lot of people who hope that SpaceX is going to

fail,” he said. “This is really rocking the industry.”

The global satellite industry had revenues of nearly $190

billion in 2012, including nearly $90 billion in television

services alone, the Satellite Industry Association trade group

reported in October. The U.S. share of the market is 45 percent,

the report said.