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By Andy Sullivan

WASHINGTON, Jan 29 (Reuters) – President Barack Obama on

Tuesday offered a campaign blueprint for fellow Democrats who

are facing a tough election this November: Challenge Republicans

who criticize his signature healthcare law to come up with

something better.

The president had barely mentioned the healthcare law known

as Obamacare during his previous two State of the Union

addresses to the U.S. Congress.

This time, Obama gave a robust defense of his signature

domestic policy accomplishment in what seemed to be an effort to

give Democrats who are fighting to keep their seats some

ammunition to counter a blitz of Republican attacks over their

support of the healthcare law.

Obama made no mention of last fall’s botched rollout of the

healthcare program, or the disappointment of those who found

that their insurance premiums had increased beyond what they

could afford.

Instead, he portrayed the program – which is designed to

give millions of uninsured Americans access to coverage – as a

crucial safety net that protects people from financial and

medical disaster.

Obama also said the Affordable Care Act fixes the injustices

of a healthcare system that formerly allowed women to be charged

higher rates than men and denied coverage to sick people.

“That’s what health insurance reform is all about – the

peace of mind that if misfortune strikes, you don’t have to lose

everything,” he said.

His message could provide a playbook for Democratic senators

such as Kay Hagan of North Carolina, Mary Landrieu of Louisiana,

Mark Pryor of Arkansas and Mark Begich of Alaska as they try to

convince voters in those Republican-leaning states that the law

the senators supported is not the disaster that Republicans

portray it to be.

Those races could determine which party controls the U.S.

Senate in the final two years of Obama’s presidency. Republicans

need to pick up six seats to win control of the chamber; most

analysts expect they will retain control of the House of

Representatives.

The Democrats have their work cut out for them.

Public unease with Obamacare helped Republicans win control

of the House of Representatives in 2010, and polls show the

Affordable Care Act remains unpopular with voters – a fact

Republicans aim to exploit again this year.

In North Carolina, Hagan is arguing that Republicans would

take voters back to a time when insurance companies could drop

people when they got sick.

She also has criticized Republicans in the state legislature

for denying coverage to 300,000 people in the state by rejecting

the law’s expansion of the Medicaid health program for the poor.

By tackling the law directly, Obama likely made a better

argument for his fellow Democrats than if he had sought to avoid

it, said Robert Y. Shapiro, a Columbia University political

science professor.

“If he doesn’t talk about it then the Republicans are going

to talk about it anyway. He has no power to keep it off the

public agenda,” Shapiro said.

REAL STORIES

In what has become a fixture of the annual presidential

speech, Obama pointed to a “real person” sitting near his wife

in the House of Representatives gallery – in this case,

37-year-old Amanda Shelley, a physician assistant from Arizona

who would have faced bankruptcy from medical costs had she not

gotten coverage under the law.

Republicans, of course, had plenty of “real people” of their

own to highlight the law’s shortcomings.

House Speaker John Boehner invited four business owners who

he said were struggling because of the healthcare law. Other

Republicans introduced a cancer survivor and business owners who

said they had seen their costs go up because of Obamacare.

“It’s because of these stories … that we believe that many

Democrats running for office will suffer the consequences of

their actions in supporting Obamacare,” Republican National

Committee chairman Reince Priebus said.

Democrats have another line of attack as well.

House Republicans have voted more than 40 times to repeal

Obamacare, but they have not coalesced behind alternative

changes in the healthcare system. That has allowed Obama and his

fellow Democrats to argue that Americans would lose many of the

consumer protections included in their law if Republicans had

their way – and to paint Republicans as being bereft of ideas.

“We all owe it to the American people to say what we’re for,

not just what we’re against,” Obama said.

OLDER VOTERS HAVE HEALTH COVERAGE

Still, it’s not clear whether this confrontational approach

will be enough.

U.S. presidents historically have seen their party lose

seats in Congress two years after winning re-election. On top of

that, older voters and white voters tend to make up a greater

slice of the electorate in off-year elections, and those two

groups tilt heavily Republican.

Older voters also are the least likely to see the benefits

of the health law, as those over 65 already qualify for

government-subsidized health benefits of their own through the

Medicare program. For Democrats like Hagan, the best defense may

be a good offense.

“If they run away and try to pretend they weren’t there when

this was happening, they are going to get slaughtered,” said

Democratic strategist Chris Kofinis.

(Additional reporting by David Morgan, John Whitesides and

Susan Cornwell; Editing by David Lindsey and Jim Loney)