Getting your Trinity Audio player ready...
Change can be disruptive, but doesn’t have to be, said Nguyen. Disruptive change can work when a leader with a direct lock on what customers want can dictate direction, personnel and processes.
Think Steve Jobs.
But in an established organization, Nguyen said directive change leads to trauma and backlash. When employees — or customer perception of a respected brand — are among the stakeholders, an inclusive, developmental approach is recommended.
Make no mistake, however. Change is always uncomfortable.
“There’s a line from leadership coaching,” Nguyen said: “‘The change we seek, but don’t yet have, lies just outside our comfort zone.'”
