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Hype House was formed by some of TikTok’s most talked-about stars. They introduced themselves with a Backstreet Boys-esque photo shoot, and within minutes #hypehouse began trending; videos including the hashtag #hypehouse have accrued nearly 100 million views on TikTok. (Taylor Lorenz/The New York Times) https://www.nytimes.com/2020/01/03/style/hype-house-los-angeles-tik-tok.html
