Social media is undoubtedly the most preferred platform for brands to connect and engage with potential customers. Several social media platforms offer wider exposure to brands. From launching new products to checking feedback and even receiving payments, social media is becoming the digital store for brands to reach customers globally. This is where it becomes increasingly challenging for small businesses to simultaneously manage all social media accounts. Sprouter, an advanced media management app, can be a useful solution to this problem. Daniel Everist, a young techie and entrepreneur, is the brain behind designing Sprouter as a social media management tool.
Everist was only 19 when he designed Sprouter from his dorm room in 2017. The app was initially meant to be used by college students to connect with others. Over time, Everist realized the need for brands to scale up their social media presence and came up with the idea for Sprouter. He molded the app into a complete social media management tool allowing brands to conduct all kinds of social campaigns. With a single Sprouter account, brands can strengthen their social media presence across all social media platforms.
To scale up the idea into a business, Everist dropped out of college and started working full time on the app. He found two business partners who shared the same vision. The journey was initially quite challenging for Everist as he self-funded the business. He even overcame critics who believed his concept of creating the app would not work. When Everist eventually established the business, the COVID-19 pandemic presented a serious threat. However, it proved to be a blessing in disguise for Sprouter, further boosting the company’s growth.
During the pandemic, Everist made necessary changes in the business to meet an escalating problem at the time. With the introduction of the QR code, he added another brilliant feature to Sprouter — online payment. People started using the app to make payments at stores and restaurants where physical interaction was prohibited. This new feature brought good sales to Everist’s business, leading the company to greater success without laying off any employees. He even launched Sprouter Studios, a creative agency with a printing division and team of expert developers and content creators.
Currently, Sprouter is a neutral third-party social media app helping several brands find exposure on social media. Businesses can fast track sales with this app by adding their personal QR code, which is then reflected on every social media platform the app is linked to. As a CEO, Everist values user feedback and experience the most as the company is growing with a huge user base. The company has already closed two rounds of seed funding in 2022. Everist is now planning to introduce more amazing features to Sprouter that will eventually turn it into a marketing and social media tool for brands.
Combining technology with proven marketing skills has been the core idea behind designing Sprouter. Going forward, this app will bring more opportunities for businesses to grow and benefit from. With this prospective growth, Daniel hopes to give back both personally and as a company to the Sprouter community.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.
