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Services for Michael Baim, 73, an advertising executive for more than 50 years, will be held at noon Monday in the chapel at 111 Skokie Blvd., Wilmette. Mr. Baim, of Highland Park, died Friday in Highland Park Hospital. He most recently worked at Business Arts Inc., a Near North Side agency. Survivors include his wife, Marilyn; two daughters, Jodie Jacobs and Nancy Baltimore; a son, Richard; two grandchildren; two brothers; and a sister.