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While the business world was obsessing over Dayton Hudson`s purchase of Marshall Field`s, the real world was concerned with palates, not profits.

Full-page ads recently ran in Minneapolis and Detroit papers heralding

”you know longer need these (a photo of airline tickets) to get these (a photo of Frango mints).” The candy was launched a few weeks ago and ”it flew out of the store,” said a company spokesman. ”Now, if we could only get a decent hot dog. . . .”