I am really perplexed why Chicagoans allow themselves to be portrayed as illiterate and unintelligent by the ad agencies.
Case in point is the recent ”Da Bulls,” ”Da Cubs,” ”Da Store,” ”Da Paul,” Da Ad Nauseum advertising campaign initially conceived by a New Yorker. They really owe all of us an apology. Is this the image of Chicago and Chicagoans we wish to project?
More importantly, doesn`t it say and reinforce to our young people that unintelligible and unintelligent is ”cool”? It is really an irresponsible message in these days of high unemployment and competitiveness for available jobs.
Isn`t it our responsibility (including the ad agencies`) to send the positive and realistic message that speaking and writing correctly, and all communication skills, are vital to success in school, business and all through life?
