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The Chicago Association of Direct Marketing would like you to know what a pleasure it was to read your April 20 article, ”In defense of that pesky junk mail.”
Added to the benefits of direct marketing listed in your Op-Ed piece is the historic position of Chicago as a great direct-marketing town. The first mass catalogs were started here-Montgomery Ward and Co. and Sears Roebuck and Co., of course.
Taking us to the present day, while retailers closed down, direct-mail merchandise wasn`t affected by the Great Flood. Another good reason to order by mail.
