Unlike the tobacco industry, McDonald’s openly admits that it is launching one of its most aggressive marketing campaigns to be directed at children (“McDonald’s mission: To keep kids on Mac track,” Business, March 4).
On some level their honesty is refreshing. But you would think that they would want to be a little more discreet since a British court recently found McDonald’s was “culpably responsible” for cruelty to animals and ran ad campaigns that “exploit” impressionable children. It won’t be long before the lawsuits start popping up against McDonald’s for hooking unsuspecting and innocent children on a diet high in fat and low in fiber and nutritional benefits.
McDonald’s executives will wonder why they didn’t have the sense to hide their dirty little plan. Like the tobacco companies, they have complicity in the deaths of thousands of people around the world.
