Tribune college football reporter Andrew Bagnato claims that “the competition for bowl revenue among schools has helped fuel rapidly rising coaching salaries” (“Bowl bonanza has players seeking share; Call for some form of compensation grows louder, but NCAA maintains resistance to stipends,” Page 1, Jan. 1).
But if bowl revenue is shared among all schools in a conference, then there is no reason to pay coaches more.
At many bowl games, colleges actually lose money paying for extravagant expenses.
The high salaries for coaches are driven by a desire to win, not to make money.
Athletic directors can demand more money and feel more important if their football coaches make $2 million a year.
College athletics needs a salary cap on coaches and administrators, not pay for players.
When the NCAA reports that colleges collectively lose more than $1 billion per year on intercollegiate athletics, colleges must use the massive revenue from television contracts to help support higher education, not to escalate the race to waste money on a game.
