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There’s a cheap beer on the rise and–gasp–it’s not Old Style.
Young people are coming back to Pabst Blue Ribbon in droves, discovering that the swill-icious yet economical beverage can be the cure to what ales them. Grocery store sales of PBR have jumped 12 percent, and overall sales have climbed 5 percent in a year, according to reports.
Kid Rock reportedly has it written in a contract rider that his dressing room must be stocked with Pabst.
Ahhh, livin’ the high life.
