Getting your Trinity Audio player ready...
In a bid to lure men in Britain into book shops, publisher Penguin Books will send out a sexy model to offer $1,837 prizes to men spotted reading a selected title. A different title will be chosen each month. The publicity ploy, launched Monday, aims to boost sales among men, who on average buy fewer books than women.
———-
Compiled from RedEye news services and edited by Patrick Olsen (polsen@tribune.com) and Kris Karnopp (kkarnopp@tribune.com)
