Talk about your mixed messages. One day after McDonald’s pulled its Hot ‘n’ Spicy McChicken sandwich from its menu due to a chilly reception from patrons, Wendy’s turned up the heat by announcing a new extra-spicy chicken sandwich, with pepper jack cheese, jalapenos and chipotle sauce. That got RedEye thinking–which fast-food chain is hotter?
BEST VALUE MENU ITEM
McDonald’s
Double cheeseburger: You can’t beat it for a buck, considering two singles cost considerably more.
Wendy’s
Junior bacon cheeseburger: Everything the double cheeseburger is, plus bacon.
WINNER: Wendy’s
BEST SLOGAN
McDonald’s
“I’m lovin’ it”: We know you’ve sat on the train singing that catchy “ba-da-ba-ba-ba” tune.
Wendy’s
“Do what tastes right”: Um, OK, thanks for the tip.
WINNER: McDonald’s
BEST ICON
McDonald’s
Ronald McDonald
Wendy’s
Wendy
WINNER: McDonald’s. Ronald makes us laugh. The redhead with pigtails is about as exciting as a baked potato.
OVERALL WINNER: McDonald’s. It may not be spicy, but it has great taste.
