Soon you can buy a piece of it for yourself — at least, the clothes that give the actor his beach-boy look.
McConaughey is starting his own beachwear line, j.k. livin, named after his production company and personal mantra, “Just keep livin,’ ” Us Weekly reports.
“There’s a perception of me as a beach guy,” the magazine quoted McConaughey saying. The line will include swimsuits, T-shirts and Frisbees. It will be sold through his Web site (matthewmcconaughey.com).
The “Fool’s Gold” actor is the latest star to give his name to a clothing line. He joins Sarah Jessica Parker, Nicky Hilton (whose sister Paris has her name on hair extensions), Katherine Heigl (who is designing scrubs based on her “Grey’s Anatomy” character) and Avril Lavigne, whose line of skater hoodies and skull T-shirts will be sold at Kohl’s stores starting this summer, Us reports.
With so many stars turning their images and names into businesses, RedEye thought of some others who could successfully extend their brands.
Lindsay Lohan
Business: Legwear: leggings and tights with patterns she designs
Name: LiLo’s Legs
The Olsen twins
Business: Eyewear, specifically extra-large sunglasses
Name: Seeing Double
Kanye West
Business: Sweater company specializing in preppy argyles and vests
Name: Prep School
Britney Spears
Business: Wigs
Name: Disguise Surprise
Pete Wentz
Business: Hair products
Name: Hair-Don’t-Fall-Out (Boy)
Steve Carell
Business: Office supplies
Name: World’s Best Boss Supplies
Angelina Jolie and Brad Pitt
Business: Travel baby gear, including strollers, diaper bags and slings
Name: Hot Tots (proceeds go to charity)
Rihanna
Business: Rainwear: slickers, galoshes and — what else? — umbrellas
Name: Rain-hanna
