Sometimes you have to wonder about the bright minds that run the nation’s wireless carriers. Amid all the talk about using a phone to surf the Web, send e-mails, watch TV or listen to music, they seemingly have forgotten why people use a mobile phone.
That would be to make calls.
To that end, AT&T Inc. on Tuesday released the Pantech Breeze — a breeze to use, get it? The press release calls it a phone for an “important niche,” “adults needing an easy-to-use cell phone.”
The Breeze is targeted at seniors and features bigger keys for dialing, a large button to turn on the speakerphone and three dedicated keys for programmable numbers.
AT&T calls it an “uncomplicated” phone.
As someone who has played with a lot of phones, here’s some advice for AT&T and the rest of the nation’s carriers:
Uncomplicated is not a niche.
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To comment on AT&T’s Breeze, visit Eric’s blog at chicagotribune.com/eric.
