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Chicago’s first TV commercials launched this week and will run through early March.
The $1.8-million ad campaign, helmed by the Chicago Convention and Tourism Bureau, includes TV spots, digital advertising and media relations to encourage regional visitors to come to Chicago during the winter months. The efforts are targeted at females ages 35 to 54 — those who primarily make travel decisions — and who live within a day’s drive of Chicago. The ads will run in Cincinnati, Detroit, Indianapolis, Milwaukee and St. Louis.
