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By Jim Forsyth

April 1 (Reuters) – The National Weather Service on Monday

plans to begin a new initiative in Kansas and Missouri designed

to make people in Tornado Alley sit up and take notice when

potentially devastating twisters are headed their way.

Under the new system, tornado warnings will be accompanied

by stark language like, “mass devastation is highly likely,

making the area unrecognizable to survivors,” according to the

National Weather Service. Or even: “This storm is not

survivable.”

“We call this ‘impact-based warning,'”Dan Hawblitzel, a

National Weather Service meteorologist in Pleasant Hill,

Missouri, said on Sunday. “The idea is to better convey the

impact that a storm is likely to have on a community.”

Current National Weather Service tornado warnings generally

cover portions of counties and urge people in the storm’s path

to take action.

“There is quite a lot of over-warning going on; it’s kind of

the car-alarm syndrome,” said Col Galyean, a meteorologist with

The Weather Channel. “People who live in areas where tornadoes

happen frequently, like Joplin, Missouri, for example, are kind

of becoming desensitized to the warnings.”

A tornado slammed into Joplin last May, killing 161 people

in the southwestern Missouri city and causing extensive damage.

The new warnings will be tested in the two states through

Nov. 30. After that, a panel of social scientists and

meteorologists will examine the responses and determine whether

the system should be used nationwide, Hawblitzel said.

Messages such as, “Complete destruction of entire

neighborhoods is likely” may get more people posting on social

networking sites and taking instant action, Hawblitzel said.

Galyean and Hawblitzel say the more detailed warnings are

largely made possible because of a new type of Doppler radar

called dual polarization, which can measure both the horizontal

and vertical properties of a storm system and can tell

forecasters whether debris is being picked up by the storm, a

sure sign of a destructive system.

“Right now it’s tough to tell if a storm is actually causing

damage,” Galyean said. “This technology allows forecasters to

actually see inside the storm, and see different parts of the

same storm system, to better analyze its speed, direction, and

destructive potential.”

“This way we can be more sure that a tornado is heading

straight for a heavily populated area,” Hawblitzel said.

The warnings will go out to radio and television

broadcasters who issue emergency warnings, to local emergency

management personnel who activate sirens and dispatch emergency

services, and to listeners of National Weather Service radio.

In the San Antonio area last month, many people who were

caught in the path of a damaging flurry of tornadoes said they

had heard the warnings, but that it was the sight of a tornado

that prompted them to take action.

“Forecasters do worry about that,” Galyean said. “We can get

the information to the public, but the key is to get the public

to pay attention.”

(Editing By Corrie MacLaggan and David Bailey)