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By Surapan Boonthanom and Martin Petty

HAT YAI, Thailand, April 2 (Reuters) – One after another,

the bombs went off, destroying shops and vehicles, engulfing

buildings in flame and smoke and sending panicked shoppers and

tourists fleeing.

By Monday, two days after the most coordinated bomb attacks

in southern Thailand in years, the damage was clear: 13 people

were killed, more than 300 wounded and the Thai government’s

policy to contain an eight-year rebellion by shadowy ethnic

Malay Muslim rebels was again in tatters.

The bombs were hidden in pickup trucks in two cities 140 km

(87 miles) apart, exploding within an hour of each other. Two

went off in Yala, one of three Muslim-majority southern

provinces at the heart of the insurgency that has claimed 5,000

lives since 2004.

Those explosions killed 10 people in a busy shopping street.

A third went off in the basement car park of the five-star

Lee Gardens Plaza Hotel and shopping centre in Hat Yai, a

bustling commercial centre that rarely sees such violence, just

a few hour’s drive from some of Thailand’s best-known beach

resorts. Rescue workers recovered three bodies from the hotel.

“What’s unprecedented was the scale of the operation … and

the ruthlessness in targeting large numbers of civilians,” said

Anthony Davis, an analyst at IHS-Jane’s, a global security

consulting firm.

The bombings add to a growing list of problems for Prime

Minister Yingluck Shinawatra, a political novice who since

taking office last August has faced problems on multiple fronts,

from a flood crisis and entrenched political divisions to rising

food prices and a struggling economy.

Yingluck pledged before her election to consider turning the

three southern provinces into a special administrative zone with

one elected governor, a sensitive subject in Buddhist Thailand

where the government has long resisted the idea of handing more

political power to its minority Muslims.

But Saturday’s attacks in a city popular with Malaysian

tourists might give her reason to reconsider that idea.

“Violence in the three southernmost provinces has become

routine,” says Davis, “but an attack at the heart of Hat Yai’s

tourist district on a Saturday afternoon was obviously intended

to seize national and international attention and make a very

brutal point: this is not ‘business as usual’.”

Images of the devastation – wrecked vehicles, smashed

windows at fast-food chains, bloodied victims, plumes of black

smoke – played prominently on television news broadcasts and

were splashed on the front pages of newspapers, rare coverage of

a largely forgotten but festering conflict that barely registers

in faraway Bangkok.

BOMBERS’ GOAL NOT CLEAR

Security forces appeared caught off guard. As they raced to

the scene of the first blast in Yala, another bomb – explosives

stuffed into a cooking gas cylinder – went off, leaving behind

mangled wrecks of cars and a big crater.

The bombing in Hat Yai struck where it hurts most: a tourist

centre. Among the dead was a Malaysian traveller. A

one-month-old baby was critically wounded.

Yingluck has ordered police and troops to strengthen

security in Hat Yai, 11 days ahead of an anticipated influx of

tens of thousand of tourists, many from Malaysia, to celebrate

Thailand’s Songkran water festival.

With tourism vital to Thailand’s economy, it is highly

unlikely the government will extend to Hat Yai the state of

emergency covering neighbouring Yala, Pattani and Narathiwat

provinces, where more than 30,000 troops have been trying to

crush the insurgency, with little success, and little sympathy

from a population who largely resent the military.

The insurgents’ goal is unclear. The three provinces were an

independent Malay Muslim sultanate before being annexed by

Thailand in 1909. It is assumed they want the territory back, or

at least some kind of autonomy from Bangkok.

Resolving the conflict is a contentious issue and could put

Yingluck on a collision course with the army, which favours

military measures and “hearts and minds” campaigns rather than

the government’s quiet pursuit of some kind of dialogue.

Yingluck indicated on Monday there would be no immediate

shift in strategy. “(It’s) a warning for us but not necessarily

a sign we need to start talking about a change in our approach

to the southern problem,” she said in Bangkok.

Srisomphob Jitphiromsri, a Pattani-based political scientist

with the Deep South Watch think-tank, suggested the latest

bombings could reflect dissatisfaction with the government’s

policy, and perhaps disunity within the rebel movement.

“The level of destruction and co-ordination of this latest

incident was not something trends in recent months were

indicating. It was not expected,” he said.

“It’s likely we’ll see an escalation in violence this month.

There’s internal division among the insurgents – some want a

special administrative zone and others want complete autonomy –

but none are happy with the government’s policy.”

(Martin Petty reported from Bangkok. Additional reporting by

Amy Sawitta Lefevre and Orathai Sriring; Editing by Jason Szep

and Robert Birsel)