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By Chris Francescani and Robin Respaut

April 4 (Reuters) – A second private equity firm with a

stake in Village Voice Media has agreed to sell its holdings

back to the media company amid claims that the alternative

weekly newspaper chain facilitates sex trafficking through its

Web-based ad service, Backpage.com, sources familiar with the

matter said.

But at least one other financial backer of the firm plans to

stick with its investment, despite the recent outcry over the

adult advertising the site runs.

The move by Trimaran Capital Partners to bail out of its

investment comes days after a Goldman Sachs private equity fund

sold its 16 percent stake in Village Voice Media back to the

company. Goldman had become “uncomfortable with the direction of

the company,” Goldman spokeswoman Andrea Raphael said when it

confirmed its plan to sell the stake.

Goldman’s decision to sell was first reported by New York

Times columnist Nicholas Kristof, who has written several

articles about Village Voice Media and the activities of

Backpage.com.

A source close to executives at Trimaran, a New York-based

firm specializing in leveraged buyouts, recapitalizations and

project finance, said the firm has agreed to sell its

“single-digit stake” in Village Voice Media back to the company

because it, too, is uncomfortable with the direction of the

company.

The investment firm would not comment. But in a statement to

its limited partners on Tuesday, Trimaran said it has “reached

an agreement to sell its position in Village Voice “,

according to a spokesman for Lincoln Financial Group, one of the

fund’s limited partners.

“Corporate distance is not a solution to the heinous problem

of human trafficking within the United States, but it makes it

easier to ignore and to deny the opportunity — and the moral

obligation — to help fight it,” Elizabeth McDougall, an

attorney for Village Voice Media, said.

McDougall was not immediately available to respond to

specific questions about Trimaran.

Meanwhile, another firm said it has no plans to divest its

Village Voice Media investment.

Bill Egan, a partner at Boston-based Alta Communications,

which specializes in investments in media and communications

firm, said Alta has a longstanding subordinated loan investment

in Village Voice Media, and has no plans to change the

relationship.

Egan would not disclose the size of the loan, but prior to

the 2006 merger, Alta o wned 14 percent of New Times, according

to a New York Times article written at the time the merger was

announced in 2005. Egan said his firm has no management role in

Village Voice Media.

Village Voice Media is privately held, controlled by two

long-time partners, James Larkin and Michael Lacey, who own more

than 50 percent of the company. McDougall declined to disclose

all the investors.

Village Voice Media has the largest share of revenue in the

United States from online advertising of adult escort a nd

massage services. Critics, including law enforcement officials,

have charged that child sex trafficking victims have been

advertised and sold through Backpage.com. Last week several

dozen people protested against Backpage.com in front of the

Village Voice’s editorial offices in Manhattan.

On Tuesday, McDougall said the company actively cooperates

with law enforcement in reporting suspected illegal activity on

the website.

The company has no plans to close Backpage.com, McDougall

said.

Under similar public pressure in 2010, the website

Craigslist closed down its own adult section of the classified

site.

“If stakeholders are uncomfortable with the pressure of

doing the right thing, they can always opt out,” McDougall wrote

in an email response to questions about potential investor

discomfort over its adult classified ads.

Trimaran and Goldman Sachs were part of an investment group

that acquired the Village Voice and several other publications

from Stern Publishing in 2000. Raphael, the Goldman spokeswoman,

said the Goldman Sachs fund invested $30 million, and the

investment was converted into a 16 percent minority stake when

the Village Voice merged with New Times Inc. in 2006.

The source close to Trimaran executives said that firm had

“no board representation” at Village Voice Media.

Online prostitution advertising generated at least $3.1

million in revenue in February on five U.S. websites, up 9.8

percent from a year earlier, according to interactive media and

classified advertising consultant AIM Group. Nearly 80 percent

of the revenue was attributed to Backpage.com, AIM said in a

report published last month.