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FRANKFURT, April 6 (Reuters) – German sportswear group
Adidas plans to slash the number of products it
offers by a quarter to improve its profitability, Chief
Executive Herbert Hainer told a newspaper.
“We just have too many products,” Frankfurter Allgemeine
Zeitung quoted Hainer as saying in an excerpt of an interview to
be published on Saturday. He said Adidas offers almost 47,000
different products.
Adidas aims to grow its sales to 17 billion euros ($22.21
billion) and improve its operating margin to 11 percent by 2015
as it strives to overtake market leader Nike.
