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* Travelzoo has received takeover interest -sources

* Travelzoo looking to hire financial adviser -sources

* Firm’s market cap $336 mln; shares down 75 pct since July

By Nadia Damouni

NEW YORK, April 11 (Reuters) – Travelzoo Inc, a

publisher of travel newsletters and websites that has seen its

shares plunge 75 percent since July last year, is planning to

sell itself, three people familiar with the matter said.

The New York-based Internet company, which provides travel

deals on flights, hotels, vacation packages and cruises, is in

the process of hiring a financial adviser, the sources said. The

company has a market value of $336.1 million.

Travelzoo’s move comes after it received takeover interest

from private equity firms and trade buyers, the sources said.

The list of potential buyers could include Amazon

and Google Inc, which bought travel technology company

ITA Software last year, said Dan Kurnos, a research analyst as

The Benchmark Company.

The sources said online travel website ODIGEO, which is

owned by AXA Private Equity and Permira, could also be a likely

buyer.

Travelzoo, Amazon and Google declined to comment. AXA and

Permira were not immediately available for comment.

The shares of Travelzoo, which competes with Expedia Inc

, Priceline.com Inc and Groupon Inc,

have been hurt by at least two quarters of disappointing results

over the last nine months.

In July 2011, Travelzoo saw its shares plunge more than 30

percent after it missed analysts estimates, hurt by higher costs

and lower-than-expected growth at its European newsletter

business.

Recently, Travelzoo entered the local deals market, allowing

subscribers to purchase vouchers from local businesses such as

spas, hotels and restaurants, and putting it in direct

competition with online coupon websites such as Groupon.

But Travelzoo’s more than 24 million subscribers in North

America, Europe and Asia-Pacific, and its depressed stock price,

could prove to be an attractive proposition for buyers.

“Travelzoo comes with a built in subscriber base and you are

getting a business that is probably growing 10 percent to 15

percent even in challenging economic times,” Benchmark’s Kurnos

said. “It makes sense for them to be acquired by somebody,

especially given the success that Groupon has had with

getaways.”

Travelzoo is controlled by Ralph Bartel, who founded the

company in 1998 and serves as a director with a 53.3 percent

ownership. His brother Holger Bartel is Travelzoo’s chairman.

The company’s revenues are generated primarily from

advertising fees.

In 2011, the company reported $148 million in revenue for

the year ending December 31, up from $112 million over the same

period during the previous year.

(Reporting By Nadia Damouni; additional reporting by Alistair

Barr in San Francisco; Editing by Paritosh Bansal and Matt

Driskill)