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* Brit-rockers Arctic Monkeys, James, Pulp featured

* Off main stage are Frank Ocean, Alesso

By Piya Sinha-Roy

INDIO, CALIFORNIA, April 14 (Reuters) – Rain, strong winds

and gloomy skies plagued the opening day of the Coachella music

festival but failed to hamper the high spirits of festival-goers

and bands such as Brit punkers James and headliners, The Black

Keys.

“Howlin’ For You” opened The Black Keys set, and the rockers

followed with a selection of older and newer hits including

“I’ll Be Your Man,” “Tighten Up” and “Lonely Boy” that kept the

crowd’s energy high throughout the cold Friday night.

On their set’s penultimate number, “Everlasting Light,” the

pace slowed to highlight singer Dan Auerbach’s vocals while the

closer, “I Got Mine,” took full advantage of drummer Patrick

Carney’s pounding beat to end the show on a deafening high.

The Coachella Valley Music and Arts Festival, three

afternoons and evenings of live bands playing outdoors in the

desert near Palm Springs, east of Los Angeles, is typically

bathed in sunshine and warm spring weather in April. But this

year’s opening day crowds, numbering in the tens of thousands,

were caught off-guard by a Pacific storm that swept in.

Festival first-timer Ari Blos, 18, came unprepared for the

chilly desert air that forced her to wrap up in a Snuggie

blanket, but said the weather had little impact on the crowd.

“I don’t think they care, they’ll deal with it and have fun

doing it,” said Blos, a student from Los Angeles.

Many festival-goers, typically in shorts and light shirts,

layered up with jackets and draped blankets or sleeping bags

around their shoulders. Campers on the festival’s grounds had to

secure or take down tents against the strong desert winds.

“Most people would embrace it probably. If they signed up

for camping, they should know the risks,” said festival attendee

Sam Nachbar, 25, from Los Angeles.

The cool and damp weather was the topic of the day on the

main stage, too, with Pulp frontman Jarvis Cocker joking that it

was brought by two Sheffield, England bands – his group and the

Arctic Monkeys.

Brit-rock showed a strong presence when Coachella kicked off

with ’80s post-punkers James, from Manchester, preceding the

Arctic Monkeys and Pulp.

Arctic Monkeys returned to this year’s festival after their

debut here in 2007, and livened up the crowd with a selection of

classics such as “I Bet You Look Good On The Dance Floor” and

“The View From The Afternoon,” as well as newer songs including

“Don’t Sit Down Cause I’ve Moved Your Chair.”

Alternative rockers Pulp made their Coachella debut with a

raucous set of their best known singles like “Common People.”

Following The Black Keys, DJs Swedish House Mafia, took over

to keep the festivities going late into the night.

Off the main stage, thousands gathered to see newcomer

singer-songwriter Frank Ocean at the Gobi tent, a platform that

has become a proving ground for emerging artists. The singer had

the crowd chanting his name as he took the stage, riling them up

with hits such as “Novacane” and “Swim Good.”

In the Sahara tent for dance music, Alesso kept the crowd

dancing with a stream of top 40 dance hits such as Flo Rida’s

“Good Feeling” and a remix of Gotye’s break-up song “Somebody

That I Used To Know,” which had the crowd both inside and

outside the tent singing along.

(Reporting By Piya Sinha-Roy; Editing by Bob Tourtellotte)