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* IBM reports 1st quarter earnings after the bell Tuesday

* IBM sees EPS of $14.85 for 2012 vs analysts’ $14.94

* Software demand could lead to higher full-year outlook

By Nicola Leske

April 16 (Reuters) – IBM Corp reports earnings after

the bell on Tuesday and investors are hoping strong software

demand will make for a repeat of last year’s first-quarter

performance, when the company raised its full year forecast.

After Oracle Corp’s strong first-quarter software

sales and outsourcing firm Accenture Plc’s positive

outlook on IT spending, there is a chance that IBM – which

competes with both companies – may raise its full year outlook.

Sterne Agee analyst Shaw Wu wrote in a recent note that there

was a “fair likelihood” IBM would “modestly raise” its outlook.

Software represents IBM’s most important division and

biggest growth driver and includes everything from data

analytics that help forecast and fight crime to software that

manages infrastructure.

IBM, which dumped its PC business in 2004 to concentrate on

consulting and services, has squarely focused on software as a

means to provide the foundation for its growth strategy. The

company proved that once again on Monday, with the Nikkei

business daily reporting it sold its point-of-sale (POS)

terminal business, which includes cash registers and related

devices, to Toshiba Corp for 70 billion yen ($870.86

million).

IBM declined to comment.

IBM’s software business generated 44 percent of its pre-tax

profit last year and the company has said it will contribute 50

percent to its segment profit by 2015.

IBM has said it expects to reach an operating EPS of at

least $14.85 this year compared with analysts forecasts of

$14.94, according to Thomson Reuters I/B/E/S. In the first

quarter, analysts expect IBM to post an operating EPS of $2.65

and sales of $24.8 billion.

The thinking behind IBM’s strategy is that specialized

software is of higher value and will result in higher margins,

keeping IBM firmly on track to reach its earnings per share goal

of $20 by 2015.

Sterne Agee’s Wu agrees, saying IBM’s strategy of marrying

IT with software and services “has given it strategic and

structural advantages.”

Improving demand for branded middleware – a software that

facilitates integration of applications or end devices and

servers – and continued momentum in analytics could make

software the stand-out division this quarter and this year for

IBM, according to Goldman Sachs.

IBM competes with business software makers Oracle Corp and

SAP AG as well as Hewlett Packard Co.

IBM’s services business, its second-largest unit, is

expected to be stable given rival Accenture’s strong quarter and

optimistic outlook. That is good news for investors considering

that outsourcing competitors Infosys Ltd and Cognizant

Technology Solutions Corp had warned that customers

were spending less.

The services unit incorporates PriceWaterhouseCoopers

consulting business, which IBM bought in 2002. It generated 42

percent of the company’s pre-tax profit in 2011.

IBM’s smallest division, its mainframe business, is expected

to continue to show declining revenue in the first half of 2012.

But rising demand for storage should boost the business

near-term, Goldman Sachs said.

“We believe a new mainframe cycle and remarkably easy

comparisons could produce healthy revenue and profit growth in

the second half,” Goldman Sachs said.

Stifel Nicolaus’ David Grossman said IBM may even be taking

server business away from HP and Oracle.

“In hardware, HP and Oracle posted weak January and February

quarters, respectively, which we believe at least partially

reflects competitive displacements by IBM,” Grossman said,

adding that IBM would likely benefit from an ongoing

infrastructure build-out in emerging markets.

IBM trades at 13.2 times estimated 12 month forward

earnings, according to StarMine, which gives more weight to

timelier forecasts and those from the historically most accurate

analysts. By comparison, Oracle and HP are valued at 10.9 and

5.8, respectively.

As it has done historically, IBM’s Chief Financial Officer

Mark Loughridge will run the company’s earnings call and not new

Chief Executive Virginia Rometty, who made headlines last week

for attending the Masters golf tournament, hosted by the Augusta

National Golf Club – a men’s only club.

IBM is one of the sponsors of the tournament and its CEOs

have traditionally been granted membership to the exclusive

club, but so far Augusta chairman Billy Payne has refused to say

whether it would change its policy for Rometty.

(Reporting By Nicola Leske; editing by Peter Lauria and Andre

Grenon)