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April 27 (Reuters) – Asahi Group Holdings Ltd is in

final negotiations with Ajinomoto Co to buy its

beverage unit Calpis Co in a deal that may be valued at around

100 billion yen ($1.24 billion), The Nikkei business daily

reported.

Asahi, which currently ranks fourth in the domestic

soft-drink market with a 9.9 percent share, would move up to the

third place with a 12.4 percent share after the deal, the paper

said.

An agreement on the deal — the biggest yet in Japan’s

soft-drink market — is likely to happen as early as next month,

the paper said.

Asahi would get Calpis’ brand power for lactic acid

beverages. It already collaborates with Calpis in vending

machines, the daily said.

Asahi’s soft-drink business is expected to generate sales of

about 342.7 billion yen this year, while operating profit is

seen at 16.5 billion yen, the business daily said.

The deal will take Asahi’s soft-drink sales to more than 450

billion yen and operating profit above 20 billion yen, the

Japanese daily said.

Earlier this month, Asahi was outbid by Molson Coors Brewing

Co in its attempt to buy eastern European brewer StarBev

from private equity firm CVC Capital Partners.